Zoominfo

JULY 29, 2020

To avoid monotony and disconnect, making your cold outreach data-driven puts more focus on customization and personalization. And with the use of intent data , preparation can include things like current pain points, revenue, industry niches, and beyond. Challenges of B2B Cold Calling. Think: Intent data. Cold calls?

Cold Calling 240

Cold Calling Data Hiring Intent Data 240

Zoominfo

AUGUST 6, 2024

This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics. Impact on Business Growth Effective lead capture software can significantly impact a company’s bottom line.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. These data points flesh out ideal prospects that you can target. Example: Manufacturer Researching Supply Chain Software.

Data 246

Data Intent Lead Rank Lead Scoring 246

Zoominfo

NOVEMBER 9, 2020

Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). The traditional sales funnel is a stage-based approach to turning prospective leads into buyers. For most organizations, the problems behind launching a sales funnel are central to data management.

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

Zoominfo

OCTOBER 27, 2020

The statistics speak for themselves: 77% of B2B sales and marketing professionals believe that personalization builds better customer relationships. 55% of B2B sales and marketing professionals said that personalization can bring higher conversion rates and growth. At the core of personalization is customer and contact data.

B2B 246

B2B Marketing Segment Scale 246

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

B2B 225

B2B Social Media CRM Social Selling 225

Sales and Marketing Management

JUNE 16, 2019

So why drown your B2B sales team in administrative tasks better served by artificial intelligence? It’s already available in software and on platforms. Not only does it use data to tell your salespeople where to dig, but it does so instantaneously. You don’t have to reinvent any wheels to begin adding AI into your sales process.

B2B 232

B2B Top of Funnel Hiring Ideal Customer Profile 232

Zoominfo

AUGUST 2, 2021

Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. How to Optimize Chatbots for B2B Lead Generation. A good bot-to-live-agent exchange will help reduce your lead response time and create a seamless experience for prospects.

Sales Qualified Lead 246

Sales Qualified Lead B2B Lead Rank Lead Scoring 246

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. What are Prospecting Techniques? How did you find those prospects?

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

Zoominfo

AUGUST 31, 2020

And like anything ambitious, there are plenty of possibilities and drawbacks to consider, so let’s scale the enormity of it all back, and focus on the following question: How will GPT-3 impact the B2B space? Let’s examine 3 data-centered predictions from the perspective of a prospective buyer , aspiring vendor, and B2B, at-large.

Data 179

Data B2B Industry Engineering 179

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. How to Prospect: Step by Step.

Prospecting 208

Prospecting Ideal Customer Profile Top of Funnel Strategy 208

Zoominfo

FEBRUARY 18, 2025

Outbound sales call tracking software enhances your sales team’s efficiency by automating call logging, providing real-time analytics, and integrating with customer relationship management (CRM) systems. Check out our list of top outbound call tracking software to find the right fit for your team today.

Outbound 130

Outbound Software Software Buyer Intent 130

DiscoverOrg Sales

FEBRUARY 6, 2018

B2B sales pros and marketers swim in an ocean of information. A large part of our day is spent trying to find data that is relevant to our jobs, and what we can ignore – because we don’t have time to digest it all. But in this sea of data, which individual data points predict purchase intent? What data matters?

Ideal Customer Profile 238

Ideal Customer Profile Data Intent Data Lead Rank 238

Hubspot Sales

SEPTEMBER 12, 2024

A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. who make purchasing decisions for their teams (hereafter the 2024 B2B Buyer survey) found that half of them find the B2B buying experience outdated. Table of Contents What Is a B2B Buyer? B2B Buyers vs. B2C Buyers Who Are Your B2B Buyers?

Hubspot 115

Hubspot B2B Buyer Data 115

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. On this list, you’ll find a variety of tools, both paid and free, to add to your existing technology stack.

Research 233

Research B2B Tools Company 233

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. B2B Content Marketing Strategy. B2B Content Marketing Maturity.

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Zoominfo

SEPTEMBER 17, 2024

Business is more competitive than ever, and conventional prospecting is simply no longer enough. What is Lead Mining Software? Lead mining software is designed to unearth valuable business opportunities from vast pools of data. There are many lead mining tools and platforms available today.

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Multi-Touch Attribution Models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. You’ll also want to invest in a platform to centralize and cleanse all the contact and company data your teams will use to track progress.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Zoominfo

SEPTEMBER 9, 2021

Data quality is important to every company. Without it, software and platforms just aggregate information that might be correct and might help a rep find the next best buyer. Yet for the last two decades, efforts to automate sales and marketing motions at B2B companies have stalled, often because of bad data.

Data 52

Data Company Lead Rank Lead Scoring 52

Zoominfo

JULY 3, 2020

The answer: data. But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. Let’s explore firmographic and technographic data. What is Firmographic Data and How Do You Use It?

Data 195

Data Account Based Marketing Demographics Segment 195

Zoominfo

SEPTEMBER 9, 2020

Yet each and every B2B professional reading this has had their time wasted by a sales pitch, probably as recently as within the last few weeks. ( *readers nodding* ). There is no mythical rule in B2B sales being both efficient AND effective. It stands to reason, then, that tempers flare whenever someone wastes your time.

Demographics 200

Demographics Data Ideal Customer Profile How To 200

DiscoverOrg Sales

MAY 8, 2018

It still makes us uncomfortable to know that our data is out there, being used for … well, who knows? So put the phone down and listen up, because we’ve got the inside scoop for how to approach your prospects with a cold call , using the right message at the right time – without sounding like a cold-call creeper. Intent data.

Cold Calling 241

Cold Calling Prospecting Intent Data Intent 241

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. ABM software tools tend to have similar capabilities and characteristics. What is Account-Based Marketing Software?

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

AUGUST 30, 2018

More and more B2B organizations have begun to host conferences and live events– and for good reason. Live events help companies engage with customers and prospects, boost brand awareness, generate leads, and so much more. But, organizing a B2B conference presents a unique set of challenges. Find the right event software.

Conference 187

Conference B2B Social Media Top of Funnel 187

DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Before we dive in, let’s take a quick look at the most-prospected-to industries. FinancialServices. Insurance. ITServices.

Company 156

Company Prospecting Oracle Transportation 156

Zoominfo

AUGUST 12, 2020

On building a sales organization as sophisticated as contemporary B2B buyers …. Every B2B trade publication, analyst, and even company (Hi!) But what does the structure of a B2B sales organization look like as we enter the next decade? How Do You Improve Retention Rates for B2B Sales Teams? Today, we review.

B2B 200

B2B Lead Rank Sales Qualified Lead Top of Funnel 200

Zoominfo

MAY 28, 2018

Think of it this way: Most customers and prospects turn to search engines like Google to conduct product and brand research. So, today we take a deep dive into the average B2B SEO strategy and the ways in which PR strategy plays a role in elevating a brand’s online reputation. A Beginner’s Guide to B2B SEO Strategy.

B2B 194

B2B Strategy Lead Rank Lead Scoring 194

Zoominfo

AUGUST 6, 2020

When in doubt, turn to the data — that’s our rule of thumb at ZoomInfo. That’s because no matter what department or industry, success comes down to data and the decisions you make with it. You load things up and instantly realize you can source your ideal candidates with the help of genuinely actionable data.

Hiring 221

Hiring B2B Intent Data Face-to-face 221

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. The average cost of a B2B sales lead varies by industry.

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172

Zoominfo

FEBRUARY 26, 2021

We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities. The rise of B2B sales automation is directly correlated with the operationalization of data.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Zoominfo

NOVEMBER 18, 2024

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. What is Visitor Identification Software? Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

OCTOBER 22, 2020

We know what you’re thinking, but even with new privacy laws, B2B prospecting is possible in Europe, if you’re taking the right steps. How future changes with General Data Protection Regulation (GDPR) will affect go-to-market motions. GDPR has laid out six different grounds for processing personal data.

Outbound 246

Outbound Ideal Customer Profile NetSuite Microsoft 246

eGrabber

OCTOBER 5, 2021

B2B list building is nothing but building a list of B2B contacts who are likely to buy your product or service. Why you should build your B2B contact list ? You wouldn’t know who to target, who you contacted and who are really your prospects and so on. Build B2B Contact Lists & Find New Prospects in a Click!

B2B 145

B2B Ideal Customer Profile How To Networking 145

Zoominfo

JULY 13, 2021

We acquired Everstring , a leader in Data-as-a-Service for the enterprise. Combined with ZoomInfo’s intelligence data and go-to-market motions, Chorus will change how go-to-market teams search for target accounts, monitor account activity, trigger automated workflows , and expand buying committees. And that’s just Chorus alone.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70