Zoominfo

JUNE 14, 2022

Marketing mistakes are costly. Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Yet marketers often struggle with this crucial step. “In a lot of B2B businesses, we underestimate who the buying center is,” Rule says.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? What Makes a Good Landing Page?

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Smooth Sale

MARCH 10, 2024

Photo by Andrea Schit z via Pixabay Attract the Right Job Or Clientele: Do You Know How To Increase B2B Sales? Intense competition in the business-to-business (B2B) landscape often makes it challenging for brands to win potential customers. Doing this every step of your B2B sales funnel is a superior hack to gain customers.

B2B 106

B2B Top of Funnel How To Sales Qualified Lead 106

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

NOVEMBER 29, 2018

In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition. Luckily, as technology advances, it’s easier for marketers to personalize their efforts. .

B2B 214

B2B Marketing Retail Consumer 214

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. What is marketing attribution?

Trends 160

Trends B2B Marketing Channels 160

The Pipeline

JUNE 22, 2020

One blur is the line between who is a buyer and who is a prospect. Assuming buyers and prospects are the same and the words interchangeable perhaps explains the output numbers year after year. You need to accept that prospects are not buyers, which is a good thing for us. Prospects are entirely different than buyers.

Buyer 272

Buyer Prospecting Advertising Advertising 272

Lead411

FEBRUARY 8, 2024

Mastering the Art of Overcoming Cold Call Objections in Sales Cold calling can be a daunting task for many sales professionals. It’s an essential part of the sales process, but it often comes with its fair share of objections. Recognizing the underlying reasons behind objections will help you address them more effectively.

Cold Calling 97

Cold Calling Objections Case Study Call-back 97

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content. Whitepapers.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Zoominfo

JUNE 10, 2018

As a B2B sales rep, you already know objections are an unavoidable part of your job. Yet, as we explained in a recent blog post , there are many tips and tricks sales reps can use to bypass common objections during the sales cycle. Four Ways to Establish Value in the Face of Price Objections. Keep reading. Ask questions.

Objections 239

Objections Case Study Face-to-face Study 239

Zoominfo

AUGUST 2, 2020

Many B2B data providers claim to have the “best” data. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? Types of B2B Data Providers.

Data 245

Data B2B Vendor Intent Data 245

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. How to Prospect: Step by Step.

Prospecting 208

Prospecting Ideal Customer Profile Strategy Top of Funnel 208

Hubspot Sales

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. Capitalize on your inbound marketing. What is B2B prospecting?

Ideal Customer Profile 96

Ideal Customer Profile B2B Prospecting Gatekeeper 96

Zoominfo

MAY 7, 2020

If you’re dealing with a sales objections…congratulations! We should relish objections,” says Steve Bryerton , ZoomInfo’s Vice President of Sales. When sales prospects offer objections, it means they’re taking you seriously. ” Most Common Sales Objections. How Do You Overcome Sales Objections?

Objections 213

Objections Decision Maker Case Study Face-to-face 213

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

The Pipeline

JULY 11, 2014

The Objective Seller Webinar. The webinar will discuss how all businesses have objectives relating to their market, their commerce, and their opportunities. Focusing on those objectives, and how they impact and are impacted by the commerce environment our clients compete and live in will drive more and better sales for all.

Webinar Metrics 292

Webinar Metrics Objections Loyalty Segment 292

PandaDoc

DECEMBER 19, 2022

Sales prospecting acts as the first stage in the sales process. B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor. And poorly managed prospecting lists will result in seller fatigue. B2B sales prospecting in a nutshell.

Ideal Customer Profile 98

Ideal Customer Profile B2B Prospecting Top of Funnel 98

BuzzBoard

NOVEMBER 22, 2023

As personalization has already taken the center stage, ambitious marketers and sellers aren’t relying on pre-made templates to create content for any customer engagement. Market predictions strongly indicate—2024 B2B marketing will be thriving upon not just personalization but hyper-personalized content.

B2B 105

B2B Strategy Demographics Social Media 105

Zoominfo

FEBRUARY 17, 2021

Although B2C companies get almost all attention for unwanted cold outreach, for B2B companies, the following is what the SEC lays out: Times of Day. Be upfront and transparent with your prospects. There are plenty of reasons why 1 out of 2 B2B sales reps fear making cold calls, but preparation can boost their confidence.

Cold Calling 264

Cold Calling Guidelines Prospecting Face-to-face 264

Pipeliner

MARCH 5, 2021

You need to develop a strong strategy that allows you to close B2B prospects in an effective way. So read on to discover the steps you need to take to close your first B2B prospect easily. Conduct Market Research and Determine Your Ideal Buyer. What the current market trends are.

Marketing Qualified Lead 87

Marketing Qualified Lead B2B Sales Qualified Lead Lead Rank 87

The Pipeline

MAY 7, 2014

Join me for this special webinar looking at: The Objective Seller – presented by salesforce.com. All businesses have objectives, focusing on objectives and the buyer’s desired return on those objectives, are the most effective way to engage and align with buyers. May 12, 1:00 pm Eastern – register here.

Webinar Metrics 253

Webinar Metrics Objections Segment Loyalty 253

DiscoverOrg Sales

JULY 10, 2018

If you’re dealing with an objection, congratulations! shows that the more negative sentiment you get during calls, especially in later stages, means the prospect is wrestling internally – hoping you can make them feel good. We should relish objections,” says Steve Bryerton , DiscoverOrg’s VP of Sales. I love objections.

Objections 243

Objections Buyer Persona Study Decision Maker 243

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. Your digital-savvy B2B prospect is researching the product they think they need. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. What Is a B2B Sales Funnel? Awareness stage.

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

Zoominfo

JULY 18, 2018

There’s no doubt about it—appointment setting is an important aspect of B2B sales and business growth. Landing an in-person appointment with a key decision-maker provides salespeople with the opportunity to respond directly to a prospect’s needs and pain points. Yet, scheduling B2B sales appointments is no easy task.

B2B 180

B2B Decision Maker Face-to-face Referrals 180

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? What Makes a Good Landing Page?

Marketing 130

Marketing Prospecting Top of Funnel Segment 130

Crunchbase

FEBRUARY 22, 2021

B2B sales prospecting isn’t always as exciting and glamorous as other parts of the sales routine, as you can imagine; it’s far more behind the scenes and challenging. In fact, sales leaders agree that prospecting is the hardest part of the sales process. Find more prospects with Crunchbase Pro – try it free.

Ideal Customer Profile 90

Ideal Customer Profile B2B Prospecting Cold Calling 90

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more. The Beginner’s Guide to a Data-Driven Content Marketing Strategy. Content marketing leaders experience 7.8x

Account Based Marketing 113

Account Based Marketing B2B Prospecting Lead Generation 113

The Pipeline

NOVEMBER 19, 2019

This is a serious challenge facing many in B2B selling today, one that will continue to grow. If you can’t master B2B sales and time travel, you may as well learn to serve gravy for them fries. If you can’t master B2B sales and time travel, you may as well learn to serve gravy for them fries. What is B2B sales time travel?

Travel 213

Travel B2B Call-back Sales Qualified Lead 213

The Pipeline

SEPTEMBER 24, 2019

Insights that inform the buyer based on their objectives. Not an artificial view of the market designed to favor our product. Often the gap on alignment is less about a market view. More often defined by a B2B buyer’s view of ‘“Do’s” and “Done’s”’ Question Of Timing. Sellers Do.

Outsourcing Services 203

Outsourcing Services B2B Decision Maker ROI 203

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. What are Prospecting Techniques? How did you find those prospects?

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

The Pipeline

MARCH 8, 2014

Return On Objectives - Harnessing Objectives to Drive Better Sales Conversations. Objective Based Selling looks at how to align the conversation with the buyer’s objectives, and leveraging those objectives to create a better conversation that drives mutual opportunities and success. Presented by .

Webinar Metrics 243

Webinar Metrics Objections Segment Loyalty 243

Sales and Marketing Management

JUNE 16, 2019

So why drown your B2B sales team in administrative tasks better served by artificial intelligence? The objective economic market will do the rest. Sales and marketing have tilted toward the qualitative, not the quantitative, for generations. Of course, some level of reluctance is understandable. No one, that’s who.

B2B 232

B2B Top of Funnel Hiring Ideal Customer Profile 232

Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. What is B2B Cold Calling? B2B cold calling is simply calling a prospective customer before they’ve expressed interest in a product or service. Our answer?

Cold Calling 130

Cold Calling B2B Commission Exact 130

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting strategies uncovers potential buyers, fuels an organization’s sales pipeline , and provides important context to future sales conversations. What Is B2B Sales Prospecting?

B2B 100

B2B Top of Funnel Buyer Persona Prospecting 100

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

B2B 52

B2B Training Top of Funnel B2C 52

Mr. Inside Sales

AUGUST 22, 2019

Instead of ad-libbing, they have learned, internalized, and use best practice responses to the objections and stalls they get over and over again. When you are in the market again, could I be one of the vendors/suppliers/sources you go to for a quote?”. Response #1. We do order, we just don’t need any now”]. Response #6.

Objections 152

Objections Face-to-face How To Inside Sales 152