Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives.

Social Media 133

Social Media ROI Media B2B 133

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy. And when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? AKA, alignment is the name of the game.

Social Media 100

Social Media Media Strategy Benefit 100

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Today we’re covering a topic that B2B marketers have disputed for years—scripted social media. Social Selling. Customer Service. Customer Service.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. As social media continues to grow, the need for a social media manager has grown as well. Content type.

Hiring 174

Hiring Social Media Media Distribution 174

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. BDRs typically make 17 attempts per contact (distributed between social media, phone calls, and emails).

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It means putting the customer at the center of every business decision, including product development and marketing.

B2C 209

B2C B2B Marketing Social Media 209

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

No More Cold Calling

MAY 25, 2023

Referrals help you stand out in a sea of B2B sellers. How do B2B buyers tell one internet security company from another? One marketing platform or sales enablement app? There’s nothing unique and certainly no reason for B2B buyers to spend time hearing their pitches. None of us stands out to B2B buyers.

B2B 177

B2B Buyer Referrals Sales Qualified Lead 177

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

B2B 154

B2B Strategy Social Media Marketing 154

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ).

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 130

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Sprout Social. This next tool is a no-brainer.

Research 233

Research B2B Tools Company 233

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. Lori Richardson.

Social Media 205

Social Media Influencer Media Hiring 205

Nutshell

FEBRUARY 28, 2024

As a B2B business owner, it’s essential to follow up with valuable leads. Read on to learn more about website visitor tracking and how it can help your B2B business grow. Plus, we’ll show you 10 visitor recognition tools that will boost your inbound marketing strategy. Table of Contents What is website visitor tracking?

Ideal Customer Profile 71

Ideal Customer Profile B2B Top of Funnel Tools 71

Sales and Marketing Management

APRIL 24, 2020

Author: Jeff Kalter When it comes to building a winning B2B sales strategy, forget about business as usual. And they require the tools that allow them to leverage that data in ways that differentiate your business from the rest of the pack. The number of tools is growing because they are useful and in demand. They need data.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Increase Sales

JUNE 26, 2013

In today’s era of instant communications, social media has been both a positive and a negative element of most companies’ marketing outreach. The business uses social media channels, Twitter and/or Facebook, to voice its concerns and then waits just like everyone else for a response and a resolution of its problem.

Social Media 159

Social Media Media B2C Tools 159

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. Best Practices for Using YouTube for B2B.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Hubspot Sales

FEBRUARY 24, 2020

Social media has come a long way from the days of MySpace in the mid-2000s. Platforms that were once used to simply share photographs and keep in touch with contacts are now a major part of our daily lives, with the average adult spending nearly two and a half hours per day on social media. Social Media and Sales.

Social Media 131

Social Media Ideal Customer Profile Media Strategy 131

Zoominfo

MARCH 19, 2018

Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Consider these statistics ( source ): 78% of salespeople using social media outperform their peers. Social selling generates 38% more new opportunities than traditional sellers. Top Ten Social Selling Tools: 1.

Social Selling 227

Social Selling Tools Lead Rank Lead Scoring 227

Zoominfo

AUGUST 29, 2018

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. Social listening. Why is sentiment analysis important?

Analysis 176

Analysis B2B Airlines Marketing 176

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned? You can track their buying signals.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Zoominfo

FEBRUARY 17, 2020

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. Social listening. Why is sentiment analysis important?

Analysis 130

Analysis B2B Airlines Marketing 130

Smooth Sale

MARCH 10, 2024

Photo by Andrea Schit z via Pixabay Attract the Right Job Or Clientele: Do You Know How To Increase B2B Sales? Intense competition in the business-to-business (B2B) landscape often makes it challenging for brands to win potential customers. Moreover, your sales representatives require the right tools to build rapport and close deals.

B2B 106

B2B Top of Funnel How To Sales Qualified Lead 106

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. What is marketing attribution? Let’s get into it!

Trends 160

Trends B2B Marketing Channels 160

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. They don’t just surf the web and refresh their social media feeds. That’s right—these days it’s less of a phone and more of a lifeline that consumers are connected to nearly 24/7.

B2B 164

B2B Marketing Social Media Consumer 164

Pipeliner

OCTOBER 19, 2023

Without a doubt, consumer social media usage on Instagram is at an all-time high. Instagram marketing is effective for B2B brands because it’s where the customers are. Understanding Instagram As A B2B Marketing Platform Instagram’s primary allure is its emphasis on visual content.

B2B 52

B2B Marketing Social Media Survey 52

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Policies Media Guidelines 164

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. Salespeople who use social selling are 51% more likely to meet their quota, according to LinkedIn. Top 10 Social Selling Tools 1.

Social Selling 100

Social Selling Tools Social Media Lead Rank 100

Zoominfo

AUGUST 2, 2020

Many B2B data providers claim to have the “best” data. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? Types of B2B Data Providers.

Data 245

Data B2B Vendor Intent Data 245

Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. are social buyers, which is approximately 90.2 million people.

Trends 105

Trends B2B B2C Social Media 105

Vengreso

JULY 12, 2023

Chances are if you are in sales, social media is already a prominent part of your personal life. And now, thanks to social selling , it’s hopefully a big part of your professional life as well. An incredibly valuable tool for gathering this intelligence is through the usage of social media networks.

Social Media 52

Social Media Media Social Selling Face-to-face 52

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. Wondering who they are?

Influencer 188

Influencer B2B Social Media Twitter 188

SalesHandy

JULY 5, 2021

Apart from this – working professionals, who make up for B2B buyers and users, tend to spend less time on these channels. Which is where social selling comes in. Social selling isn’t a completely new concept in B2B sales – it’s been around since social platforms like LinkedIn and Twitter exist.

Social Media 98

Social Media Social Selling Media Sales Qualified Lead 98

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. They don’t just surf the web and refresh their social media feeds. This development has had a significant impact on the B2B buyer’s journey. This means that mobile marketing has become more important than ever.

B2B 100

B2B Marketing Social Media Penetration 100

No More Cold Calling

JUNE 9, 2019

Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. Successful sales professionals understand that technology is a must-have business tool. They don’t fill your pipeline with qualified B2B leads. Don’t believe me?

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269