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Buyer Personas: Tips to Make Them Work Better for Your Sales Team

Sales Hacker

Newsflash: buyer personas are useless. Or any of the other buyer personas you so carefully put together? Now that we’ve got your attention, we can come clean: buyer personas aren’t really useless. A buyer persona is one of the best tools your sales reps can use to close a deal.

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How to know whether to use ideal customer profiles or buyer personas

PandaDoc

Due to the staggering number of new businesses and potential clients that inhabit the marketplace, companies must know the difference between ideal customer profiles (ICPs) and buyer personas, in order to craft the perfect strategy for using them. How to know whether to use ideal customer profiles or buyer personas.

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February 2019 B2B Blog Post Round-Up

Zoominfo

Welcome back to our B2B Blog Post Round-Up series. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. But, even if you don’t have access to the latest recruiting software, you can still put each job candidate to the test.

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Call vs. Email Sales Prospecting: How to Be Effective With Both

Pipeline

From making the first contact to nurturing a lead, sales prospecting is a delicate art. After all, 43% of buyers think impression matters , and you get only one chance to make a memorable first sales impression. It lets you engage with a prospect directly and answer their queries in real time. You must do it right, but how?

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Why Effective Sales Prospecting Requires Specificity

SalesFolk

How specific is your “buyer persona,” or “Ideal Customer Profile” (ICP)? . Too often I see sales and marketing leaders defining their buyer personas as “Marketing” or “C-Suite.” How to build solid “Buyer Personas” for more effective sales campaigns. Want help with cold email or sales prospecting efforts?

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Lead vs. Prospect: What’s the Difference?

Crunchbase

Lead generation is pointless if it doesn’t result in a prospect and a conversion. Before we dive into how to drive conversions, let’s first unpack the difference between a lead and a prospect, and how to turn one into the other. Grow your revenue with all-in-one prospecting solutions powered by the leader in private-company data.

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B2B Prospecting: The 11 Best Methods You Should Be Leveraging

Hubspot Sales

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. Understand your buyer personas — inside and out. What is B2B prospecting? Research, research, and research some more.