Partners in Excellence

DECEMBER 20, 2021

Brent Adamson wrote an outstanding HBR article on “ Sensemaking For Sales.” One of the most important things Brent discusses is how customers tend to cope when faced so much high quality information. Customers tend to fall back on what they already know and have confidence in. It prioritizes simplicity over detail.

Customer 102

Customer Face-to-face Coaching Maximizer 102

Sales Hacker

MARCH 26, 2019

Sales will always be a persuasion game, but the biggest obstacles to success are actually cognitive biases rooted deep in the human brain. It has developed mental shortcuts around rational thought: like factory-settings that help us avoid change by ignoring, rejecting, or modifying what we hear. Attentional Bias.

Case Study 84

Case Study Lead Rank Lead Scoring Face-to-face 84

The Accidental Negotiator

OCTOBER 6, 2023

When this happens, we often look back at our actions and wonder how we could have been so stilly as to do something like that. If we can take the time to understand what they look like and why they occur, then we might have the ability to avoid repeating making them once again.

Negotiation 52

Negotiation Real Estate Proposal Face-to-face 52

Zoominfo

JUNE 12, 2018

Fact: Global spending on cognitive and AI systems will reach $57.6 In today’s blog post we dive into some of the most interesting applications of AI in the world of recruiting. AI technology can remove unconscious bias in your job posts and improve candidate pool diversity. Keep reading! 2. Screen candidates.

Hiring 176

Hiring Social Media Salary Survey 176

Connext Digital

JULY 18, 2018

Digital marketing is an interesting discipline where marketers get to wear not only the hat of a sales person but also that of a psychologist. What they can do is to use psychological principles to persuade customers to their desired action. How cool is that? The Isolation Effect. The Isolation Effect. The Anchoring Effect.

Campaigns 109

Campaigns Marketing How To Consumer 109

Smooth Sale

MAY 6, 2022

Attract the Right Job Or Clientele: How A Straight CIS-Gendered White Male Got Into DEI. NOTE: Greg Jenkins provides today’s guest Blog, ‘How a straight CIS-gendered white male got into DEI.’ How A Straight CIS-Gendered White Male Got Into DEI. In no way did I feel that those realities impacted me or vice versa.

Hiring 78

Hiring Lead Rank Lead Scoring Scale 78

Sales Hacker

MARCH 2, 2020

And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? Have been recommended by sales professionals. Here’s how you can find the sales books that are most relevant to you. Sales Models and Fundamentals.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141