Sales and Marketing Management

NOVEMBER 11, 2019

These predictions from B2B sales and marketing experts may impact decisions you make as 2019 comes to a close and 2020 looms. Companies will cut back on MarTech spend and focus on what actually works, says Adam Smartschan, vice president of innovation and strategy at Altitude Marketing. Think about search engine marketing.

Cost per Acquisition 176

Cost per Acquisition Advertising Advertising Google Analytics 176

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. Therein lies the power of word-of-mouth marketing.

Social Media 210

Social Media Marketing Referrals Influencer 210

BuzzBoard

FEBRUARY 20, 2024

Key Steps to Differentiate and Position a Digital Marketing Agency for Small Businesses Operating in a fiercely competitive field like a digital marketing agency, differentiation and positioning are crucial to standing out and attracting small businesses. This approach not only increases customer engagement but also boosts conversions.

Scale 52

Scale Small Business Small Business Webinar Metrics 52

SocialSellinator

SEPTEMBER 2, 2021

Ever since Facebook announced that they changed the algorithm used to display ads in the news feed, there has been an intense debate over whether businesses should use Facebook for social media marketing or not. Some claim that businesses should not be advertising on Facebook at all. Does Facebook Advertising Work? In the U.S.

Paid Content 98

Paid Content Facebook Advertising Advertising 98

Smooth Sale

MARCH 30, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Monumental Marketing Pitfalls and How to Avoid Them If you want to avoid some of the significant marketing pitfalls most people make, you have come to the right place. Think of your marketing plan as a stew; one wrong ingredient could throw the whole thing off.

Marketing 78

Marketing How To Hiring Campaigns 78

Zoominfo

AUGUST 27, 2018

Modern customers demand authentic, valuable content over more traditional marketing content that resembles a sales pitch. So, how can marketers deliver the content buyers crave? We say, embrace user-generated content. If you’re new to user-generated content, keep reading!

Social Media 221

Social Media Survey Media Channels 221

Hubspot Sales

JANUARY 9, 2019

In the past decade or so, software and websites have amended the traditional real estate process. But regardless of how much technology advances, it’ll never replace the real estate middleman — the agent. Listing and marketing the property. We'll talk about the listing process below.). Managing open houses and showings.

Real Estate 120

Real Estate Paid Content Hiring Advertising 120