Pointclear

DECEMBER 20, 2011

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Inside sales. Marketing automation. B2B marketing and sales strategies and tactics.

Outsourcing Services 169

Outsourcing Services Social Media Marketing Lead Generation 169

Vengreso

JUNE 27, 2022

Also gone are the days when ideal customers from your target companies are knocking at your sales team’s doors in droves. Although cold calling, inbound marketing, inside sales and field sales still have a place in the sales planning of many companies, the modern B2B buyer is looking for a different type of interaction with B2B sellers.

B2B 134

B2B Top of Funnel Decision Maker Ideal Customer Profile 134

PandaDoc

APRIL 3, 2023

What is inside sales? Let’s kick things off with a definition of inside sales. The inside sales model is built around the idea of sales reps working from their desks, without leaving the office. This means the inside sales process relies on digital communication, as well as phone calls.

Outside Sales 52

Outside Sales Inside Sales Scale Lead Rank 52

Pointclear

AUGUST 30, 2012

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales.

Software 187

Software Software B2B Top of Funnel 187

Gong.io

JUNE 25, 2021

Here are the 30 most eye-popping, jaw-dropping, mind-melting sales stats we’ve ever uncovered. Sales Stats for Prospecting. Sales Stat #1: DON’T use ROI in cold emails. Sharing ROI stats in cold emails is often shared as a “best practice.” Then back those claims with strong ROI.

Cold Calling 93

Cold Calling ROI Call-back Negotiation 93

DiscoverOrg Sales

JULY 27, 2017

Work in inside sales? Grab our free Ultimate Inside Sales Toolkit. Successful Sales Professionals have all the feels: Emotional Intelligence (EI). Emotional intelligence is the key that unlocks ultra-high sales performance. Calculate our ROI for your sales or marketing team.

Inside Sales 145

Inside Sales Groups Face-to-face Buyer 145

Velocify

JULY 12, 2017

Sales has been targeting contacts at key accounts for decades. On the marketing side, account-based marketing (ABM) has gained major traction, becoming a key strategy to better align with sales and close quality deals. Customer service really starts in sales , so be honest and set realistic expectations.

Account Based Marketing 40

Account Based Marketing Top of Funnel Ideal Customer Profile Account 40

Score More Sales

DECEMBER 8, 2014

And like everyone who makes an investment, they expect to receive an ROI on the time they spend with you. New products that hit the market are quickly copied and it has never been more difficult for a company to establish and maintain any sort of meaningful and lasting product differentiation. They are investing it in you.

Ideal Customer Profile 203

Ideal Customer Profile Customer How To Lead Rank 203

SBI

MAY 6, 2014

Marketing automation. Sales & Marketing Content. Sales Enablement. Value Selling & ROI. Follow Nancy on Twitter @sellingtools or subscribe to her Sales Productivity blog. See which tools we chose for: Contract Management and eSigning. InsideSales. Mobile Selling. Power Prospecting.

Sales Tools 57

Sales Tools Tools Revenue InsideSales 57

SBI

MAY 6, 2014

Marketing automation. Sales & Marketing Content. Sales Enablement. Value Selling & ROI. Follow Nancy on Twitter @sellingtools or subscribe to her Sales Productivity blog. See which tools we chose for: Contract Management and eSigning. InsideSales. Mobile Selling. Power Prospecting.

Sales Tools 50

Sales Tools Tools Revenue InsideSales 50

SBI

MAY 7, 2014

Marketing automation. Sales & Marketing Content. Sales Enablement. Value Selling & ROI. Follow Nancy on Twitter @sellingtools or subscribe to her Sales Productivity blog. See which tools we chose for: Contract Management and eSigning. InsideSales. Mobile Selling. Performance and Compensation.

Sales Tools 50

Sales Tools Tools Revenue InsideSales 50

Sales Hacker

DECEMBER 7, 2018

Obtaining a ton of qualified inbound leads can be a blessing for your sales team – provided they are enabled and opportunistic enough to take advantage of them. My former Ambition colleague Dan Nice once compared B2B sales and marketing teams to Allied Forces storming Omaha Beach during the D-Day invasion.

Inbound 74

Inbound Sales Qualified Lead Lead Rank B2B 74

Vengreso

JULY 10, 2023

How to Get Into a Sales Role? To get into a sales role, one must have the right skills, experience, and attitude. However, the same requirement doesn’t usually apply to direct sales roles or for outside sales representatives for product companies (i.e. How are Sales Representatives Paid?

Hiring 40

Hiring Lead Rank Ideal Customer Profile Forecasting 40

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Due to rapid changes in buyer behavior and expectations, non-personalized content is now an unacceptable marketing practice.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Webinar Metrics Customer 52

Markempa - Inside Sales

SEPTEMBER 23, 2016

There’s something I wish I would have known when I wrote my best-seller, Lead Generation for the Complex Sale. Anyone who has worked in inside sales knows that sales professionals are always informally testing to learn what works and what doesn’t. I have a confession to make.

Lead Rank 40

Lead Rank Lead Scoring Leads Marketing Qualified Lead 40

Cience

JANUARY 6, 2020

You would only need to pick one out of the hundreds of lead generation companies on the market, and you would gain comprehensive expertise in this area because you would know exactly what is essential—and what isn’t. Lead Gen Companies Comparison Table And ROI Calculator. Market research might be also tough. Stop Signals!

Lead Generation 89

Lead Generation Outsourcing Services Paid Content Lead Rank 89

Close.io

OCTOBER 28, 2019

Well Robert Frost would be deeply frustrated with my answer, because when these two marketing strategies diverge in the woods, I pick both. To see my take on this topic, including who should use each strategy, watch the short video below where I tackle the question, “Outbound vs. inbound sales: Which should you use?”.

Paid Content 64

Paid Content Outbound Inbound Top of Funnel 64

Cience

FEBRUARY 5, 2019

A trusted advisor, coach, and mentor, Laurie uses her two decades of strategic sales management experience to build the capacity of The Bridge Group and each of its inside sales consultants. Those same skills are used to help her B2B technology clients build, expand, and optimize their inside sales teams.

Ideal Customer Profile 50

Ideal Customer Profile Hiring Outsourcing Services Inside Sales 50

Markempa - Inside Sales

SEPTEMBER 8, 2014

He called me after two salespeople just quit, and he said, “I’m about to give up on cold calling and start doing inbound marketing. ” I thought to myself, “It’s no wonder his sales team quit.” This type of interruption marketing no longer works. He then asked, “What can I do instead?”

Lead Nurturing 53

Lead Nurturing Cold Calling Lead Rank Lead Scoring 53

Sales Hacker

DECEMBER 8, 2017

The evolution of Sales & Marketing into Revenue Ops & Customer Ops. Growth of Omni-Channel Sales Strategies & Social Selling. The Continued Emphasis on Alignment of Sales & Marketing. Ditch your pitch – Bring new ideas to the sales meeting, be creative and think on your toes.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

The Digital Sales Institute

SEPTEMBER 2, 2019

A B2B buyer experience survey recently reported that B2B buyer’s believer that the purchasing process is more tedious due to more detailed ROI analysis (77%), more extensive research activity (75%), and increased buying group members (52%). According to Statista the B2B software market is expected to grow to over $800 billion by 2025.

Paid Content 51

Paid Content Lead Rank Social Media Cold Calling 51

SalesLoft

OCTOBER 31, 2013

Needless to say, Jason has had a ton of success in all things sales. He shares openly on his blog and Quora account. The Lowest Cost Your Product Can Be And Still Warrant an Inside Sales Team. When your product is priced at $20/mo, it’s hard to support an inside sales team. Our favorite points are below: 1.

Guidelines 52

Guidelines Hiring Sales Qualified Lead Inside Sales 52

Velocify

MARCH 5, 2013

Big players have extensive marketing and advertising budgets, and technology to respond quickly and effectively to prospective buyers. With Express, small businesses get more visibility earlier in the sales funnel to help pinpoint improvement opportunities.

Small Business 73

Small Business Small Business Leads360 CRM 73

Cience

JULY 9, 2020

If you’ve worked in marketing or sales over the past decade then you’ve most likely heard it said: “Cold calling is dead.” Cold Calling Tips From Sales Pros. In B2B outbound marketing, cold calling is a prospecting technique used to start business conversations with decision-makers over the phone. Call Reluctance.

Cold Calling 79

Cold Calling Ideal Customer Profile Hiring Decision Maker 79

Vengreso

DECEMBER 21, 2023

No single technique is suitable for all scenarios in sales training; it relies on elements such as business size, sector, product or service type. The Need for Sales Training In a fiercely competitive market, just relying on the quality of your products or pricing is not enough.

Training 52

Training Revenue Lead Rank Retention 52

Green Lead's B2B

JULY 24, 2019

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr.

Leads 22

Leads Marketing Qualified Lead Cancellation Lead Gen 22

Markempa - Inside Sales

JULY 1, 2012

With the use of analytics in the marketing world growing, there is a ton of data supporting methods and ways to optimize. After receiving both informal and formal training, as well as making the choice to dive into the task at hand, my results grew to six leads after only 575 calls. That was an 839% improvement.

Sales Qualified Lead 40

Sales Qualified Lead Lead Rank Lead Scoring Leads 40

Green Lead's B2B

JULY 24, 2019

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr.

Sales Qualified Lead 20

Sales Qualified Lead Leads Marketing Qualified Lead Cancellation 20

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Best-selling author of Embrace Your Edge, Hang is a global speaker on sales, leadership, and diversity & inclusion in the workplace. Hang Black.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Sales Hacker

MARCH 2, 2020

More Sales, Less Time. 80/20 Sales and Marketing. This is the modern edition of a business classic, confronting the rapidly evolving world of B2B sales with real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

OutboundView

SEPTEMBER 20, 2018

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. Who is This B2B Marketing Guide For? Every single company struggles with deciding how to allocate sales and marketing resources.

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34

Tony Hughes

FEBRUARY 22, 2018

LinkedIn Sales Navigator is like the most advanced cell phone in the world. Think of Twitter as the spokes, the amplification that used to be encapsulated as Direct Response Marketing or e-mail blasts. You look more offensive in 'all caps' with your 3,000 percent benchmark report featuring empty promises of inflated ROI.

Social Selling 66

Social Selling Call-back Up-Sell Ideal Customer Profile 66

Pointclear

JUNE 15, 2016

Without a leader for sales lead management, there is nothing less at stake than a predictable growth in revenue when sales leads are managed, versus experiencing a 75-90% waste of the marketing budget when sales leads are not managed. Direct Marketing Agency. Sales Lead Management Association. Inside Sales.

Lead Management 145

Lead Management Sales Qualified Lead Leads Marketing Qualified Lead 145

Zoominfo

AUGUST 11, 2021

Your sales pipeline is perhaps your business’ most critical tool, certainly as far as your bottom line and general decision-making go. A functional pipeline — combining prospecting, marketing, and sales efforts — allows your reps to move leads closer to the sale faster. Qualification (or The Discovery Call).

Pipeline 217

Pipeline Closing Sales Qualified Lead Top of Funnel 217

InsightSquared

JANUARY 23, 2019

Whether your sales and marketing teams are crushing their numbers or they are struggling to generate sufficient pipeline, there is always a desire for more leads at the top of the proverbial funnel. Top Stages of a Typical B2B Marketing Funnel. There are a lot of strategies that can be employed to maximize funnel yield.

Marketing Qualified Lead 81

Marketing Qualified Lead Lead Rank Top of Funnel Funnel 81

Cience

MAY 7, 2019

This alteration has changed the number of leads dramatically to a Total Addressable Market (TAM) of 1186. Total Addressable Market. When planning your sales development activities, you need to calculate Sales Lead Quantity to make predictions on revenues and scalability. I’ll explain why in the next chapter of the blog.

Ideal Customer Profile 58

Ideal Customer Profile Lead Rank Lead Scoring Sales Qualified Lead 58

Sales Hacker

FEBRUARY 19, 2019

Lauren Alt – Marketing Campaigns Manager at Outreach. Lauren is an email marketing wiz and always has a trick or two up her sleeve to share with her sales colleagues. Trish Bertuzzi is the founder of The Bridge Group that helps B2B technology companies build world-class Inside Sales teams.

Webinar Metrics 11

Webinar Metrics Cold Calling Marketo Hiring 11