Technographics: 6 Reasons to Use Technographic Data
Zoominfo
OCTOBER 28, 2018
Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. At the most basic level, technographics are the essential technologies and tools organizations use to run their business. We don’t need to tell you who has the upper hand here. What are B2B technographics?
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