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Business Simplification–The Number 1 Job Of Sales Enablement

Partners in Excellence

Most people talking about the Sales Enablement function agree the goal of Sales Enablement is to improve the productivity and overall performance of front line sales professionals. Usually, the discussion are around providing more to our sales team. We see data indicating this overwhelm and overload.

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Is Your Solution Easy To Buy?

Partners in Excellence

We focus a lot of our sales enablement and related efforts on making our products and services easier to sell. We provide training, tools, coaching, support to our sales people. We want them to master everything about our products and solutions so they can easily sell them. But we are missing something important.

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Aligning With The Customer Buying Journey

Partners in Excellence

We know we have to align our marketing and sales processes with the customer buying journey. The term “buyer enablement” is used, much like we think of sales enablement. The term “buyer enablement” is used, much like we think of sales enablement.

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Sales Enablement, ?Build It And They Will Come?.?

Partners in Excellence

Sales enablement is a “hot” issue in driving sales effectiveness/performance. Hundreds of millions are being invested in “enabling sales people.” Every sales enablement professional I meet is very dedicated and well intended. Or they are doing their own thing.

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Is There A “Schism” Between Sales Enablement And Sales?

Partners in Excellence

Perhaps I’m an alarmist, but I’m starting to see the early signs of a schism between Sales Enablement and Sales. It’s displayed in a number of subtle, perhaps, unconscious ways—“us and them” in conversations rather than “we.” But what about the Front Line Sales Manager?

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We Claim To Be Data Driven, Yet We Ignore The Data

Partners in Excellence

” Nothing could be more true of much of what I see in the practice of sales and marketing. We are surrounded by data about what drives sales and marketing effectiveness. Hundreds of market research reports, done by thoughtful researchers provide stunningly depressing news about sales and marketing performance.

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What Is The Role Of Sales Enablement?

Partners in Excellence

This post may seem like I’m bashing the sales enablement function and sales enablement professionals. Sales enablement professionals have a tough and important job. Many of the most important initiatives focused on improving sales performance come through sales enablement.