Sales and Marketing Management
FEBRUARY 22, 2021
Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. In 2019, conferences and tradeshows represented a significant percentage of our lead generation outcomes. Creative, digital marketing strategies will be no less important in 2021.
SBI Growth
DECEMBER 24, 2012
(Deciding to better understand how your Buyers buy is a GREAT decision!). Failure to Map the Buyer’s Journey. Today’s Buyers are educated. They sell one way – your Buyers prefer to buy differently. This one is also related to the Buyer’s Journey. Headcount, benefits, car packages, travel – all cost a fortune.
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SBI Growth
SEPTEMBER 16, 2012
FACT: CEO’s/CFO’s do not know and understand the dramatic shift in buyer behavior that has transpired over the last 12 months. This will assure that the right amount of potential Buyers are brought into the funnel, and subsequently passed along to your Sales Team. Management Cost (People).
Vendor Neutral
JUNE 15, 2021
Join our free webinar to learn what sales approach actually engages buyers and makes them willing to have valuable conversations. At most previous companies as well as at enablement platform Saleshood, he focuses on marketing strategy, demand generation and growth tactics but his work usually spans into all aspects of marketing.
Allego
APRIL 30, 2020
Buyers have changed. Prospects may have completed much of the buyer’s journey—some say as much as 60%—before speaking to a sales rep. This creates an extra burden for sales enablement professionals who must equip sales teams for an increasingly complex buyer journey. Legacy Approaches Hamper True Enablement.
Mereo
MAY 28, 2020
Typically, aside from salaries/compensation, the largest line-item in sales budgets is travel and entertainment expenses (T&E): mileage, flights, client dinners, etc. But in the light of social distancing and shelter-in-place guidelines, many salespeople are literally grounded in one spot, seeking to serve buyers in remote capacities.
Klozers
DECEMBER 15, 2014
Salaries, Benefits, Cars, Travel, Accommodation and expenses can rack up very quickly, especially if we are not getting the results we are looking for. The reason the best sales appointments are never qualified is when we move away from Demand Fulfillment, to a sales process of Demand Generation.
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