The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

The ROI Guy

AUGUST 24, 2010

Leading Value-Based Sales and Marketing Tool Provider Continues Record Growth in Q2 2010 Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today announced the addition of six new customers in the second quarter of 2010, expanding its marquee list of leading B2B vendors.

B2B 40

B2B Customer Demand Generation Agencies ROI 40

Jonathan Farrington

MAY 13, 2012

Responding to pricing pressures from competitors, the market, and customers. We saw the highest demand for the event in the UK so we chose London as the location for the first event.”. The Sales & Marketing 2.0 Topics will focus on sharing ways business executives can : • Strategically align sales and marketing departments.

Conference 41

Conference Demand Generation Demand Generation Targets Buying Cycle 41

Jonathan Farrington

MAY 7, 2012

Responding to pricing pressures from competitors, the market, and customers. We saw the highest demand for the event in the UK so we chose London as the location for the first event.”. The Sales & Marketing 2.0 Topics will focus on sharing ways business executives can: • Strategically align sales and marketing departments.

Conference 33

Conference Demand Generation Demand Generation Targets Buying Cycle 33

The Bridge Group

MARCH 9, 2018

This included the heads field sales, marketing, sales operations, and sales development. If an account, required significant marketing and sales expense to acquire—but also delivered significant lifetime value—it was placed in the top right quadrant. Next, Marketing committed to building a rock-solid content and enablement strategy.

Top of Funnel 45

Top of Funnel Account Demand Generation Targets Sales Qualified Lead 45

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

DiscoverOrg Sales

FEBRUARY 21, 2018

Members of DiscoverOrg’s sales and marketing teams attend about 30 events per year. Blog: How to Prospect at Trade Shows: The Ultimate 10-Step Sales and Marketing Checklist. To take full advantage of the trade show experience, reps need a game plan for pre-show, during the show, and post-show … and they need Marketing back-up.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

Highspot

JULY 18, 2023

Right now decision-makers are focusing on marketing enablement. But what is familiar to some may be a mystery to others – what exactly is marketing enablement, and how do you do it well? Let’s dive into all these details, including how you can leverage marketing expertise to support sales and significantly impact business growth.

Sales Enablement 52

Sales Enablement Marketing Campaigns ROI 52

Crunchbase

FEBRUARY 10, 2023

Get rid of those single-point tools that don’t work well together and instead opt for more comprehensive solutions that integrate data and processes across the revenue lifecycle. Efficiency is also important in your go-to-market motions, but efficiency doesn’t always necessarily mean velocity.

Ideal Customer Profile 59

Ideal Customer Profile Account Based Marketing Account Revenue 59

InsightSquared

OCTOBER 22, 2018

One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too. Sales and marketing usually want to be friends. When there isn’t a communication cadence in place between sales and marketing, a lot can get lost in translation.

Marketing 87

Marketing Analytics Lead Rank Lead Scoring 87

Highspot

SEPTEMBER 30, 2020

But to succeed, you’ll need your team to execute your go-to-market strategy in a single, unified motion. Businesses rely on sales methodologies to help their reps consistently deliver at every stage of the sales cycle. How can you unite many sellers under one approach? Enter sales methodologies. Inbound Selling.

Sales Methodology 85

Sales Methodology Sales Qualified Lead Scale Top of Funnel 85

Costello

DECEMBER 25, 2018

The pre-existing demand in the market for their product/service. And the overall natural buying cycle. We work hard to determine the ‘game’ our customer is playing, look at their overall demand generation and customer activation approach, and analyze the actual team that will be working with us.

Conversion 40

Conversion Sports Demand Generation Agencies Objections 40

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

ROI 49

ROI Social Media Vendor Buyer 49

The ROI Guy

SEPTEMBER 16, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Social Media Buying Cycle Sales Enablement 40

The ROI Guy

SEPTEMBER 17, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Social Media Ideal Customer Profile B2B 40