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The Great Customer Resignation & How to Reduce Customer Churn with Craig Charlton, #211

Vengreso

With so many options on the market and an oversaturation of generic sales and marketing messages, the retention strategies and personalization techniques used to retain customers must also evolve. Our research, this year, shows that 58% of sales and marketing leaders say that churn has gotten worse over the last 12 months.

Churn 132
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Turning Fans into Customers and Customers into Fans

Pipeliner

David Meerman Scott is an American online marketing strategist and author of several books on marketing, including The New Rules of Marketing and PR. His marketing expertise is backed by real-world experience building businesses, running marketing and sales teams, and advising highly successful companies.

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14 Examples of Socially Responsible Business Leaders

Zoominfo

Her company uses data to predict global food and agriculture markets and is addressing the pressing problem of resource scarcity in the face of a rapidly expanding population. She even participated in an employee protest, calling for Nike to elevate its treatment of female employees and athlete partners.

Examples 130
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The Crunchbase 2023 Influential Women in Sales List

Crunchbase

Angeley Mullins Chief Marketing Officer and Chief Growth Officer, Latana Brand Tracking Angeley Mullins began her sales career in the finance industry and then moved into leading commercial teams for technology companies across various international markets. In this role, she advises and accelerates go-to-market and U.S.

Hiring 130
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Keisha Jackson Interview

Allbound

I think it goes back to an issue of where and when you even learn about tech as a potential career. Now that I look back, I see how educators mentored that pathway. We call that our partner ecosystem. Part of that is also my access to mentors and leaders, which was mostly in the nonprofit and higher education sector.

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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

Millions of employees across every economic sector are turning their backs on toxic work environments and seeking better opportunities. This suggests that many workers are keenly aware of and capitalizing upon their newfound power in today’s candidate-driven labor market.

Quota 100
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The Value of Analytics Integrated With CRM: 5 Reasons You Need It

SugarCRM

Without viable customer experience management software that includes analytical capability, you can end up with a lot of disparate information and no real plan on how to build it into a sales machine that supports a robust and consistent revenue. Market and sell based on similar audiences. 5 Benefits of CRM Analytics.