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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

However, data about which domains qualify as high-value web traffic has been difficult to corral — until now. Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Next, you can export this audience to Google Ads to run your retargeting campaign.

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

However, data about which domains qualify as high-value web traffic has been difficult to corral — until now. Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Knowing when employees from specific company domains visit your website is important.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. Through these channels, you gain more valuable first-party data about customers and prospects to inform content and product decisions. Owned media generates first-party customer data. Austin’s F1 track.

Media 72
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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. To do that, you need robust, high-quality data. ZoomInfo MarketingOS Finally, ABM with data you can trust. That’s where intent data comes in.

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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. To do that, you need robust, high-quality data. Trick #3: Use intent data to serve relevant content. That’s where intent data comes in.

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The Definitive Prospecting Guide for Sales Management to Grow Pipeline

Vengreso

Here’s some data about what’s happened since March 2020: Marketing emails increased by 62%. Whether they’re communicating with their connections online or not, customers are searching for information online (ever heard of Google?), Why is that data important when considering effective prospecting strategies? Sales calls by 28%.

Pipeline 145
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The Prospecting Problem: Balancing Inbound and Outbound Sales Strategies

Sales Hacker

Consider using tools like DiscoverOrg and LinkedIn Sales Navigator, as well as data augmentation services to enrich the lists you’re building. An outbound strategy may require hiring either a dedicated BDR team for demand generation or sales reps with specific prospecting skills and networks. Post as much content as possible.

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