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How to Use Case Studies Effectively in Sales (And Mistakes to Avoid)

Sales Hacker

Used right, case studies can boost your deal closing ratio by 70% and your sales by 185% — making them a valuable addition to your sales enablement library. Keep reading for practical tips on how you can use your case studies to attract new prospects and convert existing prospects into paying customers. What not to do.

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7-Step DIY Data Segmentation For Account-Based Marketing

Zoominfo

In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Most of the time, you don’t actually have to spend much time sorting out your Ideal Customer Profile (ICP) , because it already exists within your own customer data. Sound familiar? Great – Hold on to that.

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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

However, data about which domains qualify as high-value web traffic has been difficult to corral — until now. Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Next, you can export this audience to Google Ads to run your retargeting campaign.

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

However, data about which domains qualify as high-value web traffic has been difficult to corral — until now. Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Knowing when employees from specific company domains visit your website is important.

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Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

We believe the key is the right data and the tools that can drive insights at each stage of the prospect’s journey. For most organizations, the problems behind launching a sales funnel are central to data management. Think about how much contact and account data your sales team needs just to prospect. Awareness Stage 2.

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The Race for AI-Driven Sales Success Starts Now

Sales and Marketing Management

Millions of people use devices like Amazon Echo and Google Home to find out more about products and services they need or to control their home environment. One factor is the availability of data and the evolution of technologies that make it easier to harmonize information and deliver insight.

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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

ZoomInfo MarketingOS Finally, ABM with data you can trust. Put a Spotlight on Local Businesses – Google Google Ads is a web advertising service that most B2B marketers are already familiar with. Google tells stories of customers who use Google Ads to grow their business. Keep reading!

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