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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. However, data about which domains qualify as high-value web traffic has been difficult to corral — until now. Next, you can export this audience to Google Ads to run your retargeting campaign.

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. However, data about which domains qualify as high-value web traffic has been difficult to corral — until now. Now, imagine two prospects working for different organizations. Not so much.

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Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

We believe the key is the right data and the tools that can drive insights at each stage of the prospect’s journey. For most organizations, the problems behind launching a sales funnel are central to data management. Think about how much contact and account data your sales team needs just to prospect. Awareness Stage 2.

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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

ZoomInfo MarketingOS Finally, ABM with data you can trust. It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be. Put a Spotlight on Local Businesses – Google Google Ads is a web advertising service that most B2B marketers are already familiar with.

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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. Access to more data. Early-bird tickets expire next week. A chance to tour (and maybe even race on?)

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How We Netted $100k by Using Marketing Attribution Data to Personalize Email

Sales Hacker

It’s likely you probably look the lead up online and personalize the email sequences based on some type of demographic or firmographic data, like their industry and company size. We’ll explain how we’ve been using marketing attribution data to personalize our outreach and how it’s netted us an extra $100k in annual revenue. to do this.

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

You’ll also discover 7 ABM software solutions; since there are more moving parts in an ABM strategy versus a one-size-fits-all marketing strategy, you’ll need the right tools to keep everything running smoothly. A data vendor like D&B Hoovers can also help you zero in on accounts that fit your look-alike model.