Your Lead Gen Is Broken (Here’s How to Fix It)
No More Cold Calling
APRIL 15, 2021
They buy what software does for them—how it saves time, decreases costs, engages customers, tracks referrals, etc. You put a referral program in place that ensures reps have the skills to ask for referrals—the best lead-gen strategy of all. The trust the prospect has for the referral source is transferred to the salesperson.
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