Empathetic Email Marketing: 5 Ways to Win Over the Conscious Consumer
Appbuddy
APRIL 21, 2022
Let’s review a couple of key tactics and best-in-class examples: 1. In this letter from the CEO, Wizz Air leverages the email channel to clearly articulate their green ethos and outlines the steps taken to reduce their ecological impact. Take these opt-out messages from Etsy (Valentine’s Day) and Matalan UK (Mother’s Day), for example.
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