Remove Channels Remove Retention Remove Sales Remove SugarCRM
article thumbnail

5 Ways to Better Leverage Your CRM Data for ABM

SugarCRM

Something all B2B marketing and sales teams have in common is an abundance of CRM data and challenges around how to make the most of it. Here’s some of the top ways we see marketing and sales teams using CRM data to move the needle on pipeline and revenue.  . Customer Retention and Expansion. Email Marketing Segmentation.

article thumbnail

How are Modern Enterprises Using Omnichannel Communication to Boost CX

SugarCRM

This involves every operation online, from sales prospecting to third-party product reviews Recently, customers have more ways of interacting with businesses than they had decades ago, from the comfort of their homes. Multichannel communication — this involves expanding communication strategy to a multitude of channels.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use CRM to Increase Customer Lifetime Value

SugarCRM

This is especially important, considering new customer acquisition costs more than retention. In the end, everyone from sales teams to managers better spend their time with customers and prospects. Activate your customer data to improve marketing , encourage repeat sales, and increase retention. Calculating Your CLV.

CRM 26
article thumbnail

8 Ways Modern CRM is Reshaping The Manufacturing Industry

SugarCRM

The adoption of new channels and technologies, such as consumerization of B2B, reduction in layers of distribution, the Internet of Things (IoT), Analytics, and AI, are disrupting traditional business models and creating new opportunities for growth. The organization benefits when sales share a CRM platform with service agents.

article thumbnail

How to Build a Marketing Strategy in Alignment With Sales Goals

SugarCRM

One of sales’ biggest complaints about marketing is that it claims it’s responsible for “driving sales.” Marketing activities fuel sales opportunities—and when they’re not in sync, neither one thrives. To ensure total alignment, marketing teams must start with a strategy that accounts for and visibly supports sales goals.

article thumbnail

How to Use Your CRM to Grow Your Business

SugarCRM

Cross-selling is a sales strategy that encourages current customers to look into and potentially invest in products and services that work in conjunction with the primary purchase. Build Customer Relationships Across Multiple Channels A CRM is the perfect tool to engage with customers across multiple channels.

CRM 26
article thumbnail

3 Strategies for Improving CX

SugarCRM

In contrast, global SugarCRM research found that 58% of companies say their customer churn has increased in the last 12 months. While the pandemic has introduced new customer experience trends and reminded us of the value of relationships, we are increasingly seeing businesses prioritizing service-driven over sales-driven agendas.