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Generate 25%+ of Sales Pipeline Opportunities from Marketing

SBI Growth

Lead Generation is the surest way to drive tangible return on marketing investment. Building a robust B2B Lead Generation program requires the adoption of best practices in two areas; Demand Generation and Lead Management. Closed revenue contribution becomes the primarily metric.

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Building an Effective Lead Management Process for High-Growth Sales

Velocify

Demand generation marketers are focused on supporting sales teams, and a large part of their role is ensuring that carefully curated leads are moving through the funnel effectively. Having a large amount of opportunities is great, but what matters more is if those turn into closed deals and impact our bottom line.

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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. B2B Demand Generation – Building a Base Plan. This is agile coaching; agile demand generation is no different. Author: John Staples.

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Your 2014 Marketing Budget Roadmap

SBI Growth

Demand Generation - Deploy, launch, measure and optimize all relevant modes of Demand Generation to stimulate top-of-the-funnel activity and generate Inquiries. You also want to create campaigns that nurture leads that are still early in the buying process. CALL TO ACTION: 2014 is fast approaching.

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10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

Lead evaluation: not every lead is worth pursuing. The best way here is to opt for reliable logistics CRM software with lead management features. Train your reps to understand a lead’s challenge and offer solutions accordingly. Then, compare your leads to the outlined traits in your personas.

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The Pipeline ? Slow to Close or Slow to Die? ? Sales eXchange ? 128

The Pipeline

Slow to Close or Slow to Die? Stored in Attitude , Business Acumen , EDGE Sales Process , Funnel management , Planning , Proactive , Sales Strategy , Sales Success , Sales eXchange , Time Allocation , execution. This is a breeze with some of the tools provided by leading CRM packages. Demand Generation.

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10 Causes of High Sales Rep Turnover - Which One Is Yours?

SBI Growth

Sales Reps depend on a continual flow of quality leads to work as opportunities. They find leads themselves through prospecting. The Marketing department is also supposed to provide leads. Unfortunately, many marketing organizations confuse demand generation with providing leads. Call to Action.

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