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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. B2B Demand Generation – Building a Base Plan. The plan going in must start with a clear set of goals and objectives. Author: John Staples.

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Generate 25%+ of Sales Pipeline Opportunities from Marketing

SBI Growth

Lead Generation is the surest way to drive tangible return on marketing investment. Building a robust B2B Lead Generation program requires the adoption of best practices in two areas; Demand Generation and Lead Management. The decks show a healthy growth curve of leads being generated for Sales. Today’s Status Quo.

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Impact of lead-to-closed/won process on CRM data quality

Pipeliner

He owns the ability to integrate process and rigor into daily team workflows and provides a pragmatic foundation for business decisions, long-term relationships, and achievement of strategic objectives. Author of How You Can Increase the Close Rates of Your Early-Stage Pipeline Opportunities and Your CRM or Your Salespeople?

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What are you Listening To? (Part I)

The Pipeline

You can build more provocative questions that help you get below the surface of the issues, getting to the root of what the buyer’s objective are and how you can help eliminate hurdle, identify gaps , and mine those gaps to close them in helping the achieve those objective. To do that you need something good to listen to.

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The Pipeline ? Slow to Close or Slow to Die? ? Sales eXchange ? 128

The Pipeline

Slow to Close or Slow to Die? If you are stuck in a stage or a sale too long, it is less likely to close. The challenge sometime are those opportunities that do not conform, but are still viable opportunities, the ones that cause you to ask: “is this one slow to close, or slow to die?” Demand Generation.

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Rethink Your B2B Revenue Model

Sales and Marketing Management

Some of that data is fantastic and objective, however much more of it is subjective. Traditionally, demand generation functions are focused on quantity of leads, while sales development sets up meetings. With a well-thought-out checklist of objectives, everyone knows what needs to be accomplished to close a deal.

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Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

By understanding the discipline of sales enablement and how to prioritize tactics based on marketing and sales objectives, companies of all sizes can reap the rewards. Sales enablement for existing customers differs greatly depending on the objective. Process-oriented sales enablement. Should you market to current customers?