The Ins & Outs of Successful Peer-to-Peer Selling
Hubspot Sales
JUNE 2, 2021
That's why word-of-mouth and recommendations from prospects' networks are so valuable — and it serves companies to know how to tap into those. Sales is, in large part, the process of cultivating and capitalizing on prospects' trust. Consumers are skeptical by nature. In turn, they come across as more objective and trustworthy.
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