Conversion Customer Service Marketing SME 
Pipeliner
MAY 19, 2020
One of the most effective tools there is e-mail marketing where you plot the way you interact with your mail list subscribers so that they will be encouraged to buy your product. As an SME, you have a very personal relationship with your customers. THE POWER OF EMAIL MARKETING. This is what good email marketing does.
Babette Ten Haken
SEPTEMBER 24, 2018
Then again, when customer conversations stray dangerously close to the constraints of what is comfortable, why not at least pursue what just might be possible? When your sales CRM tells you what the next step to close the customer should be, do you ever ask yourself whether this step makes sense? From customer success.
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Bernadette McClelland
AUGUST 17, 2016
Adapting the model from Joe Pulizzi, author of Content Inc, along with conversations from other trusted advisors, I asked myself the same question… to help me get above the noise and crowdedness of the ‘sales’ environment and help me clarify how I could make my difference and own my space. Is it customer service?
Babette Ten Haken
APRIL 8, 2019
Within the first three minutes of a presentation or conversation, decision makers and non-technical colleagues are overwhelmed by facts. Somewhere during the conversation, those left brain thinkers cause business decision makers to tune out, instead of dialing in and drilling down. Find out more right here.
Babette Ten Haken
MAY 2, 2018
Except that conducting surveys is a form of data science as well as market research. That is why qualifying customer experience – before you start collecting the CX data – becomes critical to whether you produce innovative insights or ho-hum garbage. She is a member of SME, ASQ, SHRM and the National Speakers Association.
Babette Ten Haken
MARCH 28, 2019
Or, if we network with former customers, they tell us things just are not the same since we left, even though there is nothing “wrong” with our workforce replacement. When we ask clients about our customer retention superpower, we often enter into an entirely different conversation about why clients value us.
Babette Ten Haken
SEPTEMBER 13, 2018
Do you know how to have a more productive type of conversation? The second of these Industry40 soft skills takes the “what do we do” conversation and propels it into a “how does what we do help me do what I do” dialogue. As a result, we become more aware of how our typical professional conversations actually are collaboration killers.
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