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Who We Serve. Why it Matters.

Pointclear

I spend a lot of time on the phone every day, talking to sales and marketing leaders—including prospects. I’m often asked what kind of companies PointClear serves. But there’s a long answer too: PointClear provides lead generation, lead qualification and lead nurturing for a variety of companies. unscripted ) with prospects.

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What's it take to generate leads that fuel your forecast?

Pointclear

Quality conversations and personal engagement with prospects. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. Instead we drive intimacy with one-to-one conversations. Now let’s explore why all conversation is not the same.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Craig talks about the critical role of the phone in connecting with the right prospects as quickly as possible: “I was just reading Aaron Ross’s blog post the other day.

Software 187
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What is Value Selling and How to Generate Leads in Companies that Buy Value

Pointclear

That takes more persuasive skills, better navigation of the prospect organization, a broader understanding of strategic objectives - and frankly a likable demeanor - to convince your target of the value you offer. Value selling is PointClear's bread and butter. You just reset the focus of the conversation from price back to value.

Lead Rank 157
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Dear CEO: Fix these three things and increase revenue

Pointclear

Generally speaking companies define their market too broadly, resulting in wasted time and effort applied to too many prospects. While marketing was touting these leads, proactive outbound prospecting, in fact, was producing the most cost-effective yet highly qualified sales opportunities. Budget undefined? Next-year decision?

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All Real Salespeople Love Sales Leads (but there is a tiny caveat)

Pointclear

The problem is, in order to get qualified sales prospects out of the other 75%, the sales representative has to filter out students, prisoners, competitors, those who do not have money, and those who want something similar to your product but are not quite a fit. Only about 25% of the inquiries come with BANT-type information.

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Why Sales Needs Fewer Leads

Pointclear

When analyzing one lead source for a giant software client, we found that marketing had generated 3,117 leads at a cost of $23.15 Think of this group of specialists as “lead farmers,” or prospect development specialists—they qualify inbound leads, nurture lukewarm prospects, and turn the developed leads over to the sales force for harvesting.