Sales and Marketing Management
JUNE 1, 2018
Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Storytelling has stood the test of time as a critical skill in sales and marketing?—?and and isn’t that our goal in sales?—?a But where to begin? It’s not about you.
The Pipeline
DECEMBER 31, 2015
Sales and marketing teams also had unique silos. This is especially true of sales and marketing departments. Sales teams fail to see the value in marketing, while marketers see salesmen as lazy. Sales and Marketing Don’t Have to Go Head to Head. All this bickering is stealing from your company’s bottom line.
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Pipeliner
JULY 8, 2020
As the country starts to open up again, sales teams around the country are tentatively reaching out to customers to test their receptiveness. Whether it’s a salesperson on a shopping floor or sales executive on the brink of making a deal of a lifetime, salespeople rely heavily on one-on-one interactions with potential customers.
The Pipeline
NOVEMBER 14, 2013
Pricing continues a key factor in winning or losing sales opportunities, and while few vendors take pride in being the low cost provider, at times it seems they set out to be just that, or they take few steps to avoid it being forced on them. By Tibor Shanto - tibor.shanto@sellbetter.ca. Tibor Shanto'
Sales Hacker
NOVEMBER 21, 2019
Companies that prepare for and embrace the changes AI brings will thrive. Sales is traditionally a people-to-people business, but technologies like artificial intelligence are making expert sellers rethink the balance between human and machine. The need for automation in sales. The potential future of AI for sales.
Cience
DECEMBER 1, 2020
Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. Smart companies work proactively to make their customers feel seen and heard. That’s where sales and marketing automation comes in. What Is Customer Retention?
Factor 8
AUGUST 8, 2019
If you’re growing or starting up a team, you’re wise to spend time researching the type of rep that will best suit your sales process, talent pool, and customer preferences. And if you’re researching roles in sales, even better. Let’s dig in – starting with the top of the sales funnel or beginning of the buying process.
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