Remove Data Remove Demand Generation Remove Google Remove Study
article thumbnail

How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

However, data about which domains qualify as high-value web traffic has been difficult to corral — until now. Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Next, you can export this audience to Google Ads to run your retargeting campaign.

article thumbnail

How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

However, data about which domains qualify as high-value web traffic has been difficult to corral — until now. Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Knowing when employees from specific company domains visit your website is important.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data 101: How to Plan Your Most Efficient B2SMB Go-To-Market Motions

BuzzBoard

And our 2023 B2B SaaS GTM Outlook survey combined with day-to-day analysis further validates that streamlined data strategies and cost-efficient moves are necessary for revenue generation during economic contractions. Companies like Google, Meta, Amazon, and others have laid off more than 95,000 employees in the past year.

article thumbnail

Data 101: How to Plan Your Most Efficient B2SMB Go-To-Market Motions

BuzzBoard

And our 2023 B2B SaaS GTM Outlook survey combined with day-to-day analysis further validates that streamlined data strategies and cost-efficient moves are necessary for revenue generation during economic contractions. Companies like Google, Meta, Amazon, and others have laid off more than 95,000 employees in the past year.

article thumbnail

Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. Through these channels, you gain more valuable first-party data about customers and prospects to inform content and product decisions. Owned media generates first-party customer data. Early-bird tickets expire next week.

Media 72
article thumbnail

How B2B Buyers Search for Tech Solutions

Tenfold

And, according to The Digital Evolution in B2B Marketing, a 2014 research conducted by the Marketing Leadership Council of CEB (now known as Gartner) in partnership with Google, this person will not face a sales rep until 57 percent of their buyer’s journey is done. percent; this is followed closely by 77 percent who turn to Google search.

article thumbnail

Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

A recent study analyzed data from thousands of events over a five year period and found that approximately 70% of professional event speakers are male. Energy Data Strategist. VP Demand Generation. Every detail is important, but here’s something you can’t afford to overlook — diversity. Natalie Dawes. CompHealth.