Remove Demand Generation Remove Industry Remove Marketing Remove Territories
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How Federal Dollars for Small Businesses Can Accelerate Your SMB Demand Generation

BuzzBoard

These federal dollars are also expected to boost small businesses’ IT spend in the forthcoming year, making it a booming juncture for SMB-focused IT and cloud solution providers – opening unlimited opportunities by increasing the size of your Total Addressable Market or TAM. which happen to be the key industries. On one hand, 5.4

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The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing

DiscoverOrg Sales

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Location data (Marketing loves).

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The Shifting Sands of Selling Tech

Sales and Marketing Management

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Still, virtual events were unchartered territory.

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Vertical Marketing Best Practices: Six Strategies That Set Top Tech Marketers Apart

Emissary

This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. Most vertical marketing strategies are light in nature consisting of tabs on websites, vertical-oriented stock photos and key words added to headers.

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The Challenge with The Challenger Sale

SBI Growth

Challengers have a deep understanding of their client’s business and industry. Hunters assume a generalist role in a territory. They are calling on a huge swath of customers with different industries and maturities. Yet Challengers are supposed to “know the industry better than the customer themselves”. Let’s face it.

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Can You Switch Hit For Sales Success?

The Pipeline

I remember when I first started working for a company back in the early 1990’s (before we had web mail), the company had two main product lines, and had the usual territories across the continent, primarily driven by geography. What’s in Your Pipeline? Tibor Shanto.

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Firing Your Sales Manager or Boss

Pipeliner

Beyond that, it’s providing viable territories and targets, proper support levels, tools for training and enablement, demand generation leadership, and the removal of internal roadblocks. But he was not able to provide me with a viable territory. By working closely with marketing, I ran demand generation initiatives.