3 Reasons You Should Care About Your Marketing Strategy
SBI Growth
AUGUST 22, 2014
'I recently spoke with a CMO who had just transitioned to a start-up company. His marketing team was now one tenth the size he was used to. The challenge remained the same though. How can he measure and track contribution to revenue? With limited budgets in smaller companies, it’s imperative to prove marketing’s ROI. As CMO he understands this.
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