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5 Marketing Trends That will Impact 2013

SBI Growth

Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). From my point of view, three big trends will affect marketing planning in 2013.

Trends 316
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7 Critical Skills of the Social Seller

SBI Growth

The market is changing. I recently met Jill Rowley, a Sales Rep at Eloqua. Jill is buyer-centered and focused on ways to personally evolve with her market. Jill remains Eloqua’s #1 Sales Rep since 2006. The market moves quickly. And the market rewards them with revenue. Why Buyers want Social Sellers.

Eloqua 331
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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. I’ll separate the Snickers from the Candy Corn, or in this case, the really yummy tools that will energize your 2015 Marketing Journey!

Lead Rank 122
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Fuel Growth Podcast: From Market Match to Customer-Centric

SugarCRM

Andre believes that creating demand early through product market fit and maintaining a happy customer base creates the conditions for business growth. What Product Market Fit Really Means. One of the key sort of tenets [at Eloqua, where Andre served as SVP] was ‘Get it done. Every company learns from their mistakes.

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Fuel Growth Podcast: From Market Match to Customer-Centric

SugarCRM

Andre believes that creating demand early through product market fit and maintaining a happy customer base creates the conditions for business growth. What Product Market Fit Really Means. One of the key sort of tenets [at Eloqua, where Andre served as SVP] was ‘Get it done. Every company learns from their mistakes.

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Social Selling Success Stories

Score More Sales

Just four years ago, I had a different target market and was giving workshops around the U.S. Jill, who was most recently with Oracle represented how to gain visibility for a company – first for Eloqua and then Oracle. What’s interesting is that anyone can do this – certainly if I can, you and your business can as well.

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How Will You Sell With A Restrictive US Privacy Policy Act?

SalesforLife

In the early 2000s I worked at Dun & Bradstreet, selling sales and marketing databases. 2000-2005: Transformation Era: 2000 - Marketing automation was in its infancy ( Eloqua - now Oracle – was only founded in 1999), so generating leads by email wasn't as strong as it was today. My evolution since 2000 looked like this.