Zoominfo

JANUARY 31, 2018

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter: email list segmentation—the key to successful email marketing. What is list segmentation?

Segment 124

Segment Email Marketing Marketing Buyer Persona 124

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. That’s why email list segmentation is the key to successful email marketing. That’s why email list segmentation is the key to successful email marketing. What is Email List Segmentation?

Segment 130

Segment Buyer Persona Email Marketing Telecommunications 130

Zoominfo

JULY 26, 2022

Go-to-market (GTM) teams rely on accurate business data to prioritize, engage, and serve their customers to the fullest. An enterprise API strategy can transform your data management system for better GTM sales motions, targeted outreach, and success. That’s the value of ZoomInfo’s Enterprise API technology.

Enterprise 130

Enterprise Enterprise Data Top of Funnel 130

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples? What is CRM?

Marketing 171

Marketing SugarCRM CRM Campaigns 171

SBI Growth

JANUARY 10, 2020

Digital is transforming the market as companies like Apple and Amazon reign supreme. Segment 1: Understanding Digital Strategy. Segment 2: Integrating Product into Your Digital Strategy. Achieving interlock between sales, marketing, and product on a digital strategy. Click here for the podcast version of this interview.

Enterprise 240

Enterprise Enterprise Customer Segment 240

Cincom Smart Selling

NOVEMBER 23, 2020

Information drives virtually every process associated with the movement of product from concept and market to the customer’s own operation. In a recent piece, Digital Marketing Institute identifies specific skills that sales teams will require in this new era of selling. Digital Selling for the Whole Enterprise.

Enterprise 118

Enterprise Enterprise Segment Education 118

SBI Growth

SEPTEMBER 24, 2018

How well an organization executes on both strategies should play a critical role in a private equity firm’s valuation of that enterprise. Read on for key inputs to your models and best practices to add to the consideration set in.

Enterprise 224

Enterprise Enterprise Field Sales Sales Talent 224

Zoominfo

MAY 18, 2022

These big “data cubes” augment a company’s first-party data and are used to build a reliable go-to-market data foundation that teams can use for analyzing, predicting, and engaging with the right accounts. Just as building a home starts with a foundation, building an enterprise database starts with a ZoomInfo Data Cube.

Ideal Customer Profile 130

Ideal Customer Profile Data Enterprise Enterprise 130

Zoominfo

MAY 18, 2022

These big “data bricks” augment a company’s first-party data and are used to build a reliable go-to-market data foundation that teams can use for analyzing, predicting, and engaging with the right accounts. Just as building a home starts with a foundation, building an enterprise database starts with a ZoomInfo Data Brick.

Ideal Customer Profile 130

Ideal Customer Profile Data Enterprise Enterprise 130

Zoominfo

SEPTEMBER 5, 2023

Combining historical sales patterns and customer profile data with external signals — economic indicators, news and survey data, and buyer intent — results in improved forecasts grounded in both past performance and current market conditions.

Lead Rank 130

Lead Rank Data Marketing Segment 130

Accent Technologies

SEPTEMBER 30, 2023

But here’s the game-changer: Enterprise ChatGPT. The New Age of Sales and Marketing We’ve moved beyond the age of manual data sifting. And among these, the Enterprise ChatGPT stands tall. Tailored with your company’s rich data, this isn't your everyday chatbot; it’s a repository of your enterprise's knowledge.

Enterprise 52

Enterprise Enterprise B2B Hiring 52

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Increasing sales with enterprise customers starts here — find out how to build custom solutions. Get a Demo Why Do You Need a Go-to-Market Strategy?

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Sales Hacker

SEPTEMBER 22, 2023

Turning a free sign-up into an enterprise logo involves a multi-step process that requires careful planning, design, and execution. Establishing an inside sales team can enhance freemium conversion rates for enterprise-level B2B products by focusing on identifying and directly engaging high-priority leads. Anyway, let’s get into it.

Enterprise 87

Enterprise Enterprise Scale Lead Rank 87

Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

Analysis 273

Analysis Marketing Lead Rank How To 273

Zoominfo

MAY 31, 2022

Total Addressable or Available Market, also referred to as TAM, is a monetary value that represents all of the selling opportunities for your organization. Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. What is a Total Addressable Market? Highlights What is TAM?

Analysis 130

Analysis Marketing Vendor How To 130

SalesLoft

FEBRUARY 9, 2024

Big growth targets are driving enterprise businesses back down to small and midsize businesses (SMBs), where there are hundreds of millions of dollars in incremental revenue available for the taking. Segment your SMB customers By industry. Segment your SMB customers By industry. of US businesses. million to be exact.

Enterprise 52

Enterprise Enterprise Lead Rank Revenue 52

Zoominfo

JUNE 26, 2020

Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Increasing sales with enterprise customers starts here — find out how to build custom solutions. What Does a Go-to-Market Strategy Look Like?

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

SBI Growth

MARCH 21, 2020

Digital is transforming the market as companies like Apple and Amazon reign supreme. Segment 1: Understanding Digital Strategy. Segment 2: Integrating Product into Your Digital Strategy. Achieving interlock between sales, marketing, and product on a digital strategy. Click here for the podcast version of this interview.

Revenue 248

Revenue Segment Marketing Strategy 248

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Salesmate

JANUARY 19, 2021

Enterprise sales was a distant idea to me. And writing an article on it, almost an impossible task for an enterprise newbie like myself. And so I decided to consult my friend Jay, an enterprise sales expert. How do you manage to excel at Enterprise Sales, Jay?” This is how I make the best out of Enterprise sales–”.

Scale 124

Scale Enterprise Enterprise How To 124

SBI Growth

MARCH 28, 2020

Digital is transforming the market as companies like Apple and Amazon reign supreme. Segment 1: Understanding Digital Strategy. Segment 2: Integrating Product into Your Digital Strategy. Achieving interlock between sales, marketing, and product on a digital strategy. Click here for the podcast version of this interview.

Strategy 218

Strategy Marketing Segment B2B 218

Sales Hacker Training

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Specifically speaks to the needs of the enterprise.

Enterprise 105

Enterprise Enterprise Hiring Ideal Customer Profile 105

Sales and Marketing Management

OCTOBER 4, 2018

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. This approach is also known as “downstream marketing” since they look ‘downstream’ at the customers in the targeted segment and optimize the ways to communicate with them.

Marketing 214

Marketing How To Segment Trade Show 214

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

Marketing 59

Marketing How To Segment Scale 59

Cincom Smart Selling

NOVEMBER 23, 2020

Information drives virtually every process associated with the movement of product from concept and market to the customer’s own operation. In a recent piece, Digital Marketing Institute identifies specific skills that sales teams will require in this new era of selling. Digital selling is powered by information.

Enterprise 62

Enterprise Enterprise Segment Education 62

Nutshell

FEBRUARY 19, 2021

Email marketing is still one of the best ways to reach potential buyers, build relationships with existing customers, and boost sales. According to Litmus , email marketing has an average ROI of 42X. Obviously, email marketing can make you a lot of money. What does email marketing software cost? Not bad, right?

Email Marketing 110

Email Marketing Software Software Marketing 110

DiscoverOrg Sales

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Location data (Marketing loves).

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

SBI Growth

MARCH 22, 2020

Digital is transforming the market as companies like Apple and Amazon reign supreme. Segment 1: Understanding Digital Strategy. Segment 2: Integrating Product into Your Digital Strategy. Achieving interlock between sales, marketing, and product on a digital strategy. Click here for the podcast version of this interview.

Quota 215

Quota Marketing Segment How To 215

SBI Growth

MARCH 14, 2020

Digital is transforming the market as companies like Apple and Amazon reign supreme. Segment 1: Understanding Digital Strategy. Segment 2: Integrating Product into Your Digital Strategy. Achieving interlock between sales, marketing, and product on a digital strategy. Click here for the podcast version of this interview.

Company 207

Company Marketing Segment Strategy 207

Sales Hacker

OCTOBER 16, 2020

Prospecting in the enterprise environment is just different. Enterprise is generally behind the times and slow to move on new ideas. On the flip side, however, the Enterprise segment offers a vast number of decision makers to go after, and, as we all know, there is a big payoff if you can win the deal. Lots of time.

Enterprise 104

Enterprise Enterprise Prospecting Cold Calling 104

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. Plenty of companies have sales and marketing plays, but not all plays are created equal. What is a Play?

Marketing 130

Marketing Scale Decision Maker Call-back 130

BuzzBoard

MARCH 7, 2024

An Introductory Comparison: Cookie-Cutter vs. Customized Digital Marketing When it comes to digital marketing strategies, one of the perpetual debates centers on the value of cookie-cutter versus customized campaigns. However, it’s essential to weigh and compare the marketing ROI from both models.

Small Business 52

Small Business Small Business Marketing ROI 52

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Marketing 59

Marketing Segment Lead Rank SalesForce 59

Zoominfo

APRIL 30, 2021

Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. So, what happens when the conference seat your marketing and sales team offers is your registrants’ preferred chair at home? Danny Daly, marketing events manager at ZoomInfo, has had the same experience.

Trade Show 264

Trade Show Top of Funnel Funnel Conference 264

Allego

MARCH 7, 2023

Product marketers play a critical role in any company’s success. They’re conduits of information and the connective tissue between product developers, the marketing team, and the sales force. If you’re tired just reading that list, imagine how product marketers feel. 3 Habits of Highly Effective Product Marketers 1.

Marketing 115

Marketing Sales Enablement Collateral Microsoft 115

The Center for Sales Strategy

APRIL 8, 2021

You can use specific messaging tailored for that segment and curate the content to cater to your target market’s unique needs and interests. In this episode of Improving Sales Performance, John Matthews, President and CEO of Gray Cat Enterprises, Inc.,

Marketing 91

Marketing Segment Intent Enterprise 91

SBI Growth

APRIL 30, 2020

Shifting the go-to-market model to digital has been a subject on the mind of market leaders for some time, and now it is being accelerated. For better or worse, COVID-19 has been the catalyst for a digital transformation that will.

Enterprise 156

Enterprise Enterprise Marketing Telecommunications 156