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Social Media Marketing Is NOT the Same As Social Selling

No More Cold Calling

Those opinions come from folks out in the world of sales and from marketers, which I admit confuses me, because marketers don’t sell. Not marketing. I’m all for marketing and sales alignment. But come on…marketers taking the stage to discuss social selling? Here’s my view…. It requires learning new skills.

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Where can I get the best prospect list?

Sales 2.0

I jumped in to try and be helpful and told them I already had an Insideview account that they could use. They took me up on that offer and so far seem contented with Insideview. For example, in our business there is an association for hospital marketers and we’ve found the list of members very useful. Marketers don’t.

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Sales prospecting made easier

Sales 2.0

Examples of these might be: Company believes in outsourcing Company believes in long-term partnerships Company likes to use the latest technologies to get an edge People in the company are open to change and learning People in company love soccer and ice cream (my ideal client). That is those that are observable from outside the company (i.e.

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Trigger event types

Sales 2.0

He’s writing some excellent stuff about modern sales and marketing over there. As timing would have it, Louis just updated me that he has a new (free 83-page) ebook out of interviews with sales and marketing leaders. tools like Sweetspot or Insideview or Owler. I took a quick look and I recommend you grab a copy. (Oh,

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This may hit your Sweetspot

Sales 2.0

My prospecting framework has 3 elements: Define your prospects and get their basic data : for example what industry are they in, how big they are and then data like decision-makers’ emails and direct dial phone numbers. Fast forward 5 years and innovation brings us to the point where Insideview is not the only game in town.

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How Technology Has Changed Selling: New Tools, Old Rules

Fill the Funnel

Consider some of the changes that have occurred as a result of technology and tools: Prospect Research. New Tools: Instant availability of everything imaginable about each prospect. New Tools: Getting a direct phone number and email is now only a speed bump at best. The Gatekeeper. Preparing Quotes and Proposals.

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It’s Ironic: It Takes Data to Be Personal

SBI

By Lisa Smith, InsideView. It’s a well known fact: buyers today don’t have the time or patience for generic marketing messages and sales pitches. It’s ironic that to deliver such a personalized experience, sellers and marketers need data — a lot of data. The type of data B2B sellers and marketers need to get personal.