Groups PointClear Prospecting Study 
Sales 2.0
JULY 25, 2016
Nice post today on the Pipeliner CRM blog from that smart man Dan McDade of Pointclear about how you should not buy into the proposition that waiting for your prospects is the right sales strategy. The idea that sales people are helpless to go outbound and speak to prospects is very dangerous to your business.
Pointclear
OCTOBER 24, 2011
Kenandy has been founded by Sandy Kurtzig, the former CEO of ASK Group and the creator of ManMan. Another major benefit is that our prospect development services provide thorough market coverage, a requirement that few companies are able to address successfully.
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Pointclear
DECEMBER 17, 2013
The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.
Pointclear
JUNE 7, 2016
In another blog post , SiriusDecisions’ Jay Gaines (vice president and group director, demand) writes that getting sales to accept a lead (thereby terming the lead a sales-accepted lead, or SAL) is the most important (and most overlooked) step in the demand creation process. a sales rep reports, ‘I called the prospect three times.
Pointclear
AUGUST 8, 2011
Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Here are select highlights from this study. The choice of which metrics to report either reflects the company’s priorities or its’ measurement limitations.
Jonathan Farrington
JUNE 12, 2013
For a group of people to remain consciously competent at optimum performance levels, they require frequent injections of stimulation, motivational guidance, prompting and directing, otherwise they can easily lapse into becoming unconsciously competent or worse, unconsciously incompetent.
Pointclear
MARCH 27, 2014
Read more about how B2B marketers will be able to directly reach customers and prospects via email on mobile devices. A survey of B2B buyers revealed what they want to see on vendor websites: detailed contact information, case studies, white papers and articles. Connect with Paul on Twitter: @pgillin.
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