Improving Email Engagement by Turning Inactives Into Actives
Appbuddy
AUGUST 10, 2021
Poor email engagement is one of the biggest challenges marketers face, and Craig’s experience managing the challenges of a global email program operating in 20 countries made him well worth listening to. For Craig, these challenges are made more complex by a multi-market, multi-segment audience that is both B2C and B2B.
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