Hoovers Marketing Research Tools 
SBI
MARCH 15, 2018
This week I interview Derek Slayton , Global Leader & GM of Sales & Marketing Solutions of Dun & Bradstreet. We provide real-time business intelligence that helps teams build pipeline faster, improve productivity of their sellers, and generate higher return on marketing investment. We call it Sales Tech Game Changers.
The Pipeline
SEPTEMBER 30, 2011
23 Marketing Tips For Avoiding Small Business Failure. Stored in Attitude , Communication , Communication Strategy , Compete , Guest Post , Marketing , execution. Unfortunately there are also many sales and marketing reasons. Implementing the program is the key to marketing success. Avoid Ad Hoc Marketing.
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LeadBoxer
DECEMBER 8, 2019
If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.
SugarCRM
JANUARY 7, 2021
Most lead providers offer a list creation tool that allows users to move through various filters and criteria, including contact information. Much like companies offering lists, subscription services can generate leads for use in sales and marketing campaigns. D&B Hoovers. About Subscription Services. Melissa Data.
The Pipeline
MAY 6, 2011
Stored in Attitude , Business Acumen , Guest Post , Marketing , Prospecting , Sales 2.0 , Success , Timing , Trust , execution. But in this age of empowered buyers, where an executive can do his own research ad hoc – that strategy is growing less and less effective. Prospects avoid salespeople and do their own research.
The Pipeline
AUGUST 12, 2011
Thanks for RTs @StevenARosen @paul_mccord @Trigger_Events @Hoovers @Salesleaders @FearlessSelling @iannarino #guestpost [link]. Sales Tool. When Sales Met Marketing. August 12th, 2011. RT @Renbor When the customer can’t be consoled, console the employee #guestpost by @TheClassicCarol [link] #Sales. August 12th, 2011. Jim Keenan.
The Brooks Group
JUNE 22, 2018
Determine the sales and marketing strategy that makes the most sense for your company . To gather competitive intelligence, your reps can research direct competitors (and emerging, potential competitors) by using search engines and tools such as Hoovers. What kind of marketing strategy does the competition have? .
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