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Marketing, Sales, and the Power of the OOCH

SBI

The subjects of both books are decidedly applicable to the field of Sales and Marketing. Asking a prospect to trial your software is much like asking for a decision to buy. I’m sure that there are many ways that ooching can come into play in our marketing and sales strategies. You give them a simple way to test it out.

Marketing 123
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Content-Marketing Doesn’t Go Far Enough to Drive Sales

SBI

Marketers prove their allegiance to the new ruler because of its power as a market-awareness and lead generation tool. Content marketing, as the practice is called, is a semi-automated mechanism that gives organizations the ability to extend their sales-reach—to keep in touch (i.e. Content-marketing is lead development.

Marketing 125
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Social Selling and Big Data at the Upcoming Sales & Marketing 2.0 Conference #S20C

SBI

Social Selling and Big Data at the Upcoming Sales & Marketing 2.0 will host the Sales & Marketing 2.0 A close examination of the agenda indeed reveals that the two day event will be packed with presentations and discussions about many elements of the big-data/social-selling eco-system. Sales & Marketing.

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Top 10 Sales Methodologies: How to Choose the Right One (And Ensure It’s Adopted)

Gong.io

This sales methodology also works well in highly competitive markets. Marketing has to help prep your team by playing an active role in training your sellers on the market, buyer personas, pain points, and insights. If you don’t have a strong marketing capability, your message will likely be inconsistent and confusing.

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Key Take-aways from 3 Compelling Sessions at #DemandCon

SBI

DemandCon’s purpose is to offer education and insight into the art of aligning and accelerating the sales and marketing funnel. On a relevant side-note, be sure to attend the upcoming webinar I’m moderating on April 24th “Be More Interesting: Get More Sales.” You do have an end-goal defined, right?

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How Fast Growing Companies can Fuel Your Revenue

SBI

Fast growing companies need to hire more people, open new offices, and acquire additional hardware, software and services. With cfMAPP fully integrated into Salesforce, your reps can quickly get local knowledge to convince prospects about your geographic strength in their markets. You can do that with the tools in today’s blog.

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Social Selling is Personalized Selling: Why it’s No Longer an Option

SBI

This Thursday , I’ll be co-presenting on DocuSign ’s Webinar: 10 Ways to Utilize Social Selling in 2013 where you’ll learn 10 ways you can leverage social selling across your team. I’ll be sharing my own favorite during the webinar. Social selling is no longer an option. Social is not a waste of time.