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Can You Really Do Referrals on Social Media?

No More Cold Calling

Social media lead generation can work. Why is asking for referrals on social media a bad idea? 4 Reasons Not to Ask for Referrals on Social Media 1. Clients tell me it ticks them off when they receive automated requests for referrals on social media. Get offline to get your referral. Referrals are your reputation.

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7 Ways to Maximize ROI in the Social Media Era for B2B Markets

Sales and Marketing Management

Social media is essential for any B2B operation seeking to maximize its ROI, but the process requires a well-thought-out strategy accounting for the unique characteristics of B2B audiences and their platforms. The post 7 Ways to Maximize ROI in the Social Media Era for B2B Markets appeared first on Sales & Marketing Management.

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Great, Great B2B Media Sales Opportunity

Sales and Marketing Management

The post Great, Great B2B Media Sales Opportunity appeared first on Sales & Marketing Management. If you like working on your own schedule, in your own digs, and make quite good dough at it, we have a fun and profitable opportunity for the right, qualified person.

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Understanding Social Media SEO To Grow Your B2B Business

Sales and Marketing Management

Social media for business use is not just about building brand awareness and increasing sales. The post Understanding Social Media SEO To Grow Your B2B Business appeared first on Sales & Marketing Management. You also want to create pieces of content that will draw other brands to you and support your SEO efforts.

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6 Steps to Optimize Your Media Buys

When making media decisions, marketers need to get — and show — results for everything they do. As budgets come under more scrutiny, it’s never been more important to get a handle on your media — and ultimately make everything you do more effective. How to optimize your media buys with a data-driven approach.

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Why Are Media Sales Managers Lacking Superstars? With Beth Sunshine

The Center for Sales Strategy

In this episode, we’re once again consulting the latest Media Sales Report by The Center for Sales Strategy. Today, we’re asking the question, “Why are so many media sales managers lacking superstar talent?”

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Quick Take: Highlights From The 5th Annual Media Sales Report

The Center for Sales Strategy

In this Quick Take episode, we’re kicking off our season-long exploration of The Center for Sales Strategy’s 5th Annual Media Sales Report by highlighting some of this year’s most eye-catching findings.

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The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

In this era of social media, traditional ways of selling are not as effective as they used to be. As prospects become more proficient on social media, many organizations struggle to keep up, not knowing how to navigate the new digital landscape. In the webinar you will learn: The importance of sales coaching.