Why is Sales Collateral and How Does it Help Reps Close More Deals?
Mindtickle
JANUARY 25, 2024
It’s any type of asset that enables sales reps to engage prospects and guide them through the sales funnel. This collateral (often referred to as sales enablement collateral) is developed only for use by the sales team. When buyers are engaged, they’re more likely to advance through the sales funnel – and make a purchase.
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