Connext Digital

MARCH 6, 2018

Fundamental to the success of any email marketing campaign is a healthy subscriber database. This pertains to all the user data you’ve gathered through your analytics platform, as well as the contact information and email address. But, no email address is permanent. This contributes to the progressive decay of your email list.

Email Marketing 82

Email Marketing ROI Data Lead Rank 82

Growbots

JULY 13, 2021

If your outbound email marketing isn’t hitting the inbox, it’s not going to work. Here are 17 reasons your emails go to SPAM — and what to do about it. Your Outbound Emails Aren’t Targeting the Right Prospects. You Aren’t Sending Your Cold Emails at the Right Time. Your Outbound Email Subject Lines Need Some Work.

Outbound 98

Outbound Ideal Customer Profile How To Campaigns 98

Zoominfo

AUGUST 9, 2018

The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. Data hygiene is a primary concern for those leveraging marketing automation; 50% of those who have a marketing automation platform (MAP) rank data hygiene as their top data challenge ( source ).

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Sales and Marketing Management

APRIL 10, 2017

But here we’re talking about TAM as an actual list of accounts and contacts that gives you access to your total target market. Your ICP tells you the attributes of your best targets, TAM tells you who all of those targets are, and your sales and marketing teams can then pare that down into a more manageable list of target ABM accounts.

Ideal Customer Profile 136

Ideal Customer Profile Account Based Marketing Marketing InsideView 136

SBI

DECEMBER 18, 2018

The 4 most prevalent sales technologies that are used successfully are CRM, online meetings, lead list building and eSignature. Once you know your ICP you can identify your TAM and build your target account list with certainty. Validating employment and email address for an outbound campaign is critical. Put it all together.

Ideal Customer Profile 123

Ideal Customer Profile Webinar Metrics Data Lead Rank 123

InsightSquared

DECEMBER 20, 2019

Keeping tabs on all this great content is never easy, so we’ve compiled a Best of List with top webinars from our team and partners, to guide you into the new year! Yes, only one out of every 10 meetings, contacts, emails, etc. You need visibility into the good, the bad, and the ugly in order to understand your pipeline hygiene.

Webinar Metrics 62

Webinar Metrics Account Based Marketing SalesForce Forecasting 62

Appbuddy

DECEMBER 22, 2022

Every bounced email, unanswered call, and misaddressed message hurts your outreach efforts, and ultimately, your bottom line. . But this becomes an increasingly heavy lift as your contact list grows and your reps struggle to juggle everything on their to-do lists. . They need a tool to help. How can you clean your data?

Data 52

Data Ideal Customer Profile Tools Customer 52

Zoominfo

FEBRUARY 28, 2018

The latest data hygiene tools keep your database clean, accurate, and up-to-date—on a scheduled basis or with the click of a button. Selling used to require much more manual work—planning presentations, scheduling calls, sending emails, and researching prospects. That’s 546 hours a year per full-time sales rep ( source )!

B2B 225

B2B Social Media CRM Social Selling 225

Zoominfo

SEPTEMBER 5, 2018

Examples include: CRM data: A business’s internal customer or contact database contains information obtained through various marketing channels, such as email subscriptions or landing page signups. Company feedback: Any customer-facing employees are a valuable resource as they communicate directly with your customers and prospects.

Marketing 140

Marketing Scale Analysis Face-to-face 140

Zoominfo

MARCH 4, 2018

The latest data hygiene tools keep your database clean, accurate, and up-to-date — on a scheduled basis or with the click of a button. Automation Becomes Standard Selling used to require much more manual work — planning presentations, scheduling calls, sending emails, and researching prospects.

B2B 130

B2B Decision Maker CRM Lead Rank 130

Cience

NOVEMBER 9, 2020

Migrating your data from an old CRM to a new one won’t magically solve your data hygiene. Most SDRs execute triple-digit activities every day (researching, personalizing emails, sending emails, making cold calls, replying to responses, updating CRM data, sending appointment reminders, etc). 1) You need clean(er) data.

CRM 64

CRM Outsourcing Services Top of Funnel Hiring 64

Zoominfo

FEBRUARY 6, 2019

Data hygiene. But, statistics alone don’t explain the tangible impact that proper data hygiene has on your marketing efforts. Let’s say you target an offer to a segmented list of prospects with “content marketing” in their job title. Protect your email reputation. 25% of the average B2B database is inaccurate.

Marketing 178

Marketing Lead Rank Lead Scoring Retention 178

Sales and Marketing Management

JANUARY 21, 2019

So we’ve developed a list of the hottest trends. The front-runners focus on data hygiene and ensuring they have accurate and holistic customer information across sales, marketing and service departments. Automated personal emails. For instance, AI now customizes emails to prospects and addresses their problems.

Trends 297

Trends B2B Social Media Telemarketing 297

Zoominfo

MARCH 21, 2023

Giving your sales team their time back by solving data hygiene problems will increase their trust in your CRM. Challenge #2: Turning MQLs into SQLs It’s a common complaint for sales teams: They can’t act on leads from marketing — like form fills or event lists — because they simply don’t have enough reliable information.

Demand Generation Targets 130

Demand Generation Targets Ideal Customer Profile Scale Lead Rank 130

Zoominfo

MAY 13, 2019

Think sales intelligence, pipeline prediction, data hygiene , CRM management, and so much more. These sources include directories, websites, publicly available resources, and other private sources. If your sales organization doesn’t have a plan to tackle data hygiene, the data in your CRM will quickly become outdated and inaccurate.

Data 199

Data Vendor B2B Policies 199

Zoominfo

FEBRUARY 23, 2018

Think sales intelligence , pipeline prediction, data hygiene, CRM management, and so much more. If you don’t have a plan to tackle data hygiene , the data in your CRM will quickly become outdated. The Cons Data Hygiene: Data decay is unavoidable. Cost: These vendors will often markup list costs to drive their profits.

B2B 100

B2B Data Marketing Vendor 100

Appbuddy

FEBRUARY 23, 2022

Now, it starts in October and lasts until mid-February—meaning a pressure-filled few months for most email marketers. . With the right preparation, you can make the most of the off-season by finding new ways to engage customers, improve your email program, and lay the groundwork for an even more successful peak sales season in the future.

Email Marketing 52

Email Marketing Marketing Webinar Metrics Apparel 52

Hubspot Sales

AUGUST 21, 2023

Although it takes a great amount of effort, time, money and resources, a well-planned go-to-market strategy can significantly benefit your project. Below each persona, list the pain points they face daily. Create Alignment Alignment is essential when preparing to launch a new product or service.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

DialSource

JULY 24, 2020

At this time, communication technology will shape the future of remote work, in addition to the development of tools and resources that drive productivity, transparency, and growth. Business travel will be looked at with a more critical eye and hygiene standards will certainly go up… From an industry perspective, we jumped forward five years.

How To 36

How To Travel Outbound Inbound 36

DiscoverOrg Sales

APRIL 10, 2018

Cheap lead lists ain’t so cheap. So you spend the money and by a lead list with people that fit a particular Ideal Customer Profile (ICP). But once it’s actually being used, you experience: Email deliverability problems. Incorrect email addresses. Um, about that shiny new lead list… Email deliverability.

Data 46

Data Ideal Customer Profile Cost per Lead Outbound 46