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Social Media vs. Traditional Prospecting: Which is More Effective?

The Sales Hunter

Every day I get minimally 3 – 5 emails from people proclaiming to me how effective their social media plan is for getting new customers. Each one claims to know exactly why others fail and why they have a plan that works perfect. Along with the emails are the numerous articles on the web about how old school […].

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Balancing Traditional Selling vs. The Modern Sales Approach

Vengreso

The modern buyer has a longer journey that involves more decision-makers. Prospects do not want to be sold to. Continue reading to learn the definition of a modern selling approach, how it can be combined with traditional sales techniques , and the benefits of implementing a modern selling strategy with your sales team.

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Stop Buying Digital Snake Oil for Your Account Based Sales Team

No More Cold Calling

Has digital communication killed traditional sales techniques? They spent plenty of time on social media and sent tons of emails, but they rarely reached actual decision-makers. My colleague thought it was rather presumptuous of the prospect to ask him to drop everything and hop on a plane. But is it as effective?

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48 Shocking Social Selling Statistics

Zoominfo

There’s no way around it: Social media has drastically changed the way modern companies do business. As a society, our constant need to be connected has expanded our pool of potential customers and made them infinitely more reachable. But, what do you really know about social selling? The State of Social Selling.

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What Is Inbound Marketing? A Complete Guide For Businesses

Nutshell

Inbound marketing is an approach to marketing that focuses on attracting potential customers by providing valuable, relevant content rather than interrupting their experience with traditional advertising strategies. Inbound marketing takes a more targeted approach. Table of Contents What is inbound marketing?

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Top Lead Generation Statistics for 2018

Zoominfo

There will always be prospects who need B2B products or services. Ready to learn more about the state of B2B lead generation? 53% of marketers say half or more of their budget is allocated to lead generation, while 34% say less than half of their budget is allocated to lead generation ( source ). That won’t change.

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The Difference Between Inside and Outside Sales, Explained 

Crunchbase

There comes a time when every business needs to decide on its primary sales strategy, which usually means considering inside sales vs. outside sales, or settling on a blend between the two. Possible communication channels include: Email Phone calls Video calls CRM (Customer Relationship Management) tools Social media.