Remove touching-the-customer-1-time-annoying-her-6-more-times
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“Touching The Customer 1 Time, Annoying Her 6 More Times!”

Partners in Excellence

We all know the importance of reaching out to “touch the customer.” ” We know it takes multiple touches across multiple channels. Some data suggests it takes as many a 15 touches to get a customer to respond. But all this brings into question, “What is a touch?”

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How Do Customers Prospect?

Partners in Excellence

Maybe it’s just me, but have you experienced this hugely annoying trend—both in LinkedIn and though email? It’s customers prospecting–looking for solutions to their problems. Every morning, I find my inbox filled with all these annoying emails/InMails. Don’t they know I don’t sell that stuff?

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Please, Tell Me Something New!

Partners in Excellence

Each time, my response is the same, “Thank you, but I’m not interested in learning more. There are those with a message, followed weekly (because we are supposed to have 12-16 touches) with “Did you get my email on this topic?” Help your prospect learn more about how you might help them.

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“I Feel Like I’m Being A Pest!”

Partners in Excellence

As I talk to sales people, I’m hearing this frustration being expressed more and more, “I feel like I’m being a pest…” Usually, it’s the result of people being required to complete a series of cadences–email, phone, text, whatever. It’s easy to see how they feel that way.

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Who Is Your Customer?

Partners in Excellence

Do you know who your customer is? More importantly, do you know who your customer isn’t? We aren’t your customer and you are wasting our time/your time and reputation by continuing to try and sell to us. The latter is not our customer. A phone number? A LinkedIn ID?

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On Sequences And “Touches”

Partners in Excellence

Phone, email, social, texts, and other channels must be leveraged simultaneously to provoke a prospect–even a customer to respond. Data shows we often need to reach out over 15 times to catch the attention of prospects. Data shows we often need to reach out over 15 times to catch the attention of prospects.

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“Sorry For Reaching Out Randomly….”

Partners in Excellence

He had not taken the time to think about what I might be interested in or what might attract my attention. If it isn’t, we are wasting our time, our targets’ time, and destroying any brand/personal equity we may be trying to develop. Sadly, I think we don’t invest thinking time in doing these outreaches.