Sales and Marketing Management

MARCH 14, 2018

You don’t even need to land a single new customer. According to a study from Harvard Business School , you can boost profitability by 25 to 95 percent by focusing on current customers and boosting retention rates by just five percent. It costs five times more to land a new customer than to keep a current one in the fold.

Retention 223

Retention Customer Loyalty Remedy 223

Zoominfo

AUGUST 12, 2018

Each video tells a story of a seemingly average person showing their heroism through extraordinary customer service. With Genesys’ exceptional storytelling, they targeted audiences interested in actual humans in service positions rather than state-of-the-art AI and bots systems. In fact, SalesForce is among the first.

Examples 130

Examples B2B Marketing Inbound 130

Nutshell

FEBRUARY 20, 2024

Most businesses use a landing page builder to create their landing page, allowing you to choose free hosting through the builder’s subdomain or host the page through your own custom domain. Target audience: Your homepage caters to a wider audience of potential customers at different stages in the buyer’s journey.

Campaigns 71

Campaigns Lead Gen Marketing Webinar Metrics 71

Nutshell

MAY 9, 2019

Things that were once outdated often come back around slightly reinvented. The idea is if a potential customer complies with an initial, minor request, it tends to pave the way for bigger requests. ( Here’s the idea: Ask for something big from a customer, and they will likely reject it. Fashion works in cycles. Door-in-the-face.

Webinar Metrics 112

Webinar Metrics Fashion Face-to-face Strategy 112

DiscoverOrg Sales

OCTOBER 3, 2018

We asked Jill Konrath , best-selling author and speaker on the subject of understanding the customer, to ask some hard-ball questions of actual customers who buy products and services. The first thing Bullock emphasizes is that today’s marketers aren’t just focused on customer acquisition. Predictive customer insights.

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

Miller Heiman Group

OCTOBER 21, 2019

But even though lagging indicators such as revenue and quota attainment show improvement, leading indicators including seller win rates, seller retention and customer relationships have remained the same or gone down. . Register for the Webinar. A World-Class Sales Framework. A World-Class Sales Framework. The Future of Sales is Now.

Webinar Metrics 50

Webinar Metrics Face-to-face Study Quota 50

Zoominfo

FEBRUARY 13, 2020

We asked Jill Konrath , best-selling author and speaker on the subject of understanding the customer, to ask a CMO some hard-ball questions about actual customers who buy products and services. The first thing Bullock emphasizes is that today’s marketers aren’t just focused on customer acquisition.

Marketing 100

Marketing Intent Data Webinar Metrics Face-to-face 100