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Why Your Buyer Personas Are Obsolete

SBI Growth

We have seen a tremendous rise in the interest and use of buyer personas since 2002. The year I first introduced the methodology for creating buyer personas specifically for marketing and sales. Buyer personas can be a big help in aligning marketing and sales around a launch. You Have Entered New Markets.

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Sales Enablement Defined: What is the Forrester Wave?

Showpad

In continuation with our Sales Enablement Defined blog series, we offer details below regarding The Forrester Wave and how its research benefits industry professionals. In 2002, after Forrester launched TechRankings, the first Wave report was published in 2002, with 30 more published the following year.

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Sales Enablement Defined: What is the Forrester Wave?

Showpad

In continuation with our Sales Enablement Defined blog series, we offer details below regarding The Forrester Wave and how its research benefits industry professionals. In 2002, after Forrester launched TechRankings, the first Wave report was published in 2002, with 30 more published the following year.

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6 Ways to Generate Urgency in B2B Sales

Janek Performance Group

Yet, according to HubSpot Research, 42 percent of sellers struggle establishing urgency. It’s relating those needs and pain points to immediate consequences. It was instrumental in Kahneman winning the 2002 Nobel Prize in Economics. Today, high-pressure tactics can seem gimmicky and disingenuous.

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Go To Market Strategy Guide: Use Our Proven Template Framework

LeadFuze

How to Make a Go To Market Strategy With Our Proven Template. The Winning by Design Blueprint Series provides a step-by-step go to market plan for every part of the sales process, including developing a go to market strategy. First, we will define what “go to market” really means. Go To Market Strategy.

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The 39 Best Franchise Opportunities of 2018

Hubspot Sales

And they support their franchisees with training and assistance with site selection, construction, operations, management, and marketing. It has invested heavily in market research to provide customers with the best service and experience. It was rated #1 in customer loyalty by Brand Keys Customer Loyalty Engagement Index.

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The Ultimate List of Marketing Podcasts

Zoominfo

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.