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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]

Pointclear

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

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Time to Kick Your Social Marketing into High Gear Part 3

Increase Sales

Social marketing is no different. Your goal is to increase sales, expand your pool of qualified sales leads and continue build your credibility and influence. When sales professionals and SMB owners decided to incorporate social marketing as one of several marketing channels, this is not a one time event or a sporadic action.

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4 Trends Putting the “Value” Back in Value-Added Resellers

Hubspot Sales

If you're an IT reseller, value-added reseller (VAR), or channel partner advising clients on any part of the front office (marketing, sales, or customer success) -- especially for businesses under 1,000 employees -- there are a few trends you should be aware of. And it’s not just happening across sales and marketing.

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The Monthly Rundown: Startups to Watch from Shamus the Sales Guy – May

Crunchbase

Lead Investor: Navegar. With investments in fintech companies on the rise–they’ve more than doubled since 2015, and grown ninefold since 2010, according to a recent Crunchbase report –Aspiration is in a unique position to capitalize on the rise in conscious consumerism and the booming fintech industry. Cloudstaff.

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IT Spending on the Rise, But Frugalnomics Still Reigns

The ROI Guy

Leading the recovery is a resurgence in infrastructure investments, with Computing Hardware expected to grow 11.7%, followed by Enterprise Software (9.5%), Telecommunications (6.9%) and IT Services (6.6%) and IT Services (6.6%). This has led to a snapback in hardware spending in both 2010 (12.1% growth) and now again in 2011.

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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

Imagine growing with them on their journey to becoming a publicly-traded company with an $11+ billion market cap. According to Crunchbase data, 95,000+ companies have received funding (globally) from 2015-present, totaling $1.3+ Imagine having the opportunity to sell into a company like Lyft in 2011. trillion worth of funding.

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15 best cold calling books to take your sales team to new levels

Close.io

The book is a great resource for researching your prospects, deriving sales insights from social networks, accessing premium information and highly qualified lead lists at low to zero cost, “warm call scripts ”, and more. Author : Jeb Blount Published : October 5, 2015. Best cold calling books for beginners. Fanatical Prospecting.