The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

OnePageCRM

MARCH 8, 2017

Out of $450 in potential revenue, you capture only $150 and there’s $300 in what we call consumer surplus. Good capitalists don’t like consumer surplus; we need to unlock the untapped revenue. As a consumer, it’ll give you a new lens to help you navigate complex buying decisions. Further Opportunities. Price Anchoring.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

OnePageCRM

MARCH 8, 2017

Out of $450 in potential revenue, you capture only $150 and there’s $300 in what we call consumer surplus. Good capitalists don’t like consumer surplus; we need to unlock the untapped revenue. As a consumer, it’ll give you a new lens to help you navigate complex buying decisions. Further Opportunities. Price Anchoring.

Strategy 20

Strategy Discount Lead Rank Enterprise 20

Hyper-Connected Selling

JANUARY 9, 2018

Prospects and clients are stuck thinking of salespeople as single-minded hustlers, whose only job is to harass them by calling or emailing over and over until they can weasel into a sales call and then use their killer “close” to get the business. The sales profession has a problem. That’s not the problem.

Hiring 64

Hiring Decision Maker Lead Rank Lead Scoring 64

The ROI Guy

SEPTEMBER 28, 2010

Tuesday, September 28, 2010 Do White Papers Still Engage? New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? of IT buyers, consuming an average of 3.2

ROI 49

ROI Social Media Vendor Buyer 49