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4 Trends Shaping B2B Marketing in 2011

Pointclear

Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. Follwer her on Twitter @marketingprofs. But every once in a while it’s good to take a step back to take stock of the bigger picture, to put ideas into perspective.

Trends 180
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How a Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org

Vendor Neutral

Give prospects the education, insight, and value they crave, and watch as your competition ends up in the rearview mirror! He has held a variety of leadership roles and has leveraged sales enablement and customer experience disciplines to help grow several startup companies that became successful public software companies.

Siebel 59
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3 Reasons Storytelling Is Vital for Great Sales Numbers

Highspot

Stories also help keep your prospect’s attention. ” If buyers purchased your software based on cost alone, they’d immediately switch to a competitor if they offered a cheaper price point. Storytelling is the oldest form of education. David founded the sales enablement software company LIA in 2011.

Buyer 95
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Heavy Hitter Sales Blog: Personality Study of 1000 Top Salespeople.

HeavyHitter Sales

IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. December 2011. November 2011. October 2011. September 2011. August 2011. Categories.

Study 163
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Enabling Virtual Sales Success in 2021: 6 Predictions

Allego

The global average number of learning tools and platforms in use today is 23—double the number that companies were using in 2011, according to industry analyst Josh Bersin. Enterprise training and enablement teams don’t have the time, staff, budget, or resources to manage this growing number of software solutions.

Hiring 93
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The Fastest Growing Companies in Boston Hiring For Sales

CloserIQ

Drift provides a conversational sales and marketing platform that allows businesses to better connect with prospects and customers. Founded 2011. Founded 2011. HubSpot, a leader in inbound content marketing software, is perhaps Boston’s best-known startup. Panorama Education. Founded 2014. 51-100 employees.

Hiring 76
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SalesProCentral

Delicious Sales

Prospecting (4539). Software (1035). Education (917). 2011 (3304). So many prospects and clients to kill, so little time. But don’t worry; salespeople all over the world are doing their damnedest to kill as many prospects and clients as possible every day. Topics Major Topics. Sales (12918). Training (4995).