Sales 2.0

JULY 25, 2016

Nice post today on the Pipeliner CRM blog from that smart man Dan McDade of Pointclear about how you should not buy into the proposition that waiting for your prospects is the right sales strategy. The idea that sales people are helpless to go outbound and speak to prospects is very dangerous to your business.

PointClear 150

PointClear Outbound Inbound Study 150

Pointclear

DECEMBER 20, 2011

Here are our guest marketing and sales bloggers along with their ViewPoint posts in 2011: Ardath Albee , CEO, Marketing Interactions eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset. Ann Handley , Chief Content Officer, MarketingProfs, and the co-author of Content Rules 4 Trends Shaping B2B Marketing in 2011.

Outsourcing Services 169

Outsourcing Services Social Media Marketing Lead Generation 169

Pointclear

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. ” management will also ask “and of those, how many conversations did you have with prospects that fit our Ideal Customer Profile?” ” Management will track demo conversion and forecasting accuracy at the group and rep levels.

Inside Sales 185

Inside Sales Top of Funnel Ideal Customer Profile Lead Rank 185

The Pipeline

MAY 13, 2011

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Twitter: Get the sales team following the mavens in your industry and retweet them, interact with them, and then teach them to connect with prospects.

Report 244

Report Pipeline Top of Funnel Webinar Metrics 244

Pointclear

MARCH 27, 2014

Read more about how B2B marketers will be able to directly reach customers and prospects via email on mobile devices. He is the author or co-author of five books, including Social Marketing to the Business Customer(2011), the first book devoted entirely to B2B social media marketing. More information and links in the blog.

Social Media 223

Social Media Media B2B Decision Maker 223

Pointclear

AUGUST 8, 2011

Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). This group was more likely to use ROI metrics to assess and improve effectiveness and also more likely to forecast the quantity of opportunities and sales.

Lead Generation 200

Lead Generation Marketing Qualified Lead Lead Rank Sales Qualified Lead 200

Pointclear

FEBRUARY 26, 2013

That kind of connection requires that salespeople stand in the shoes of their foreign prospects. Prospects from countries like India or China are less likely to accept standard, non-customized services than those from, say, Germany or the UK. Remember the group. How to do this? Nothing is written down. Make them see you.

Closing 198

Closing Face-to-face Workbooks Conference 198