3 Big Challenges for the CSO in 2013
SBI Growth
JANUARY 21, 2013
Remember how unsure you felt at the beginning of 2012? Here are the biggest threats to the CSO in 2013. Armed with Marketing Automation Software, CMOs are tracing new customers back to their campaigns. If you present metrics like win rate, pre-qualified pipeline, and prospect meetings to the CEO, you’re in trouble.
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