3 Big Challenges for the CSO in 2013
SBI Growth
JANUARY 21, 2013
Here are the biggest threats to the CSO in 2013. Armed with Marketing Automation Software, CMOs are tracing new customers back to their campaigns. If you present metrics like win rate, pre-qualified pipeline, and prospect meetings to the CEO, you’re in trouble. Last month, I sat in on four software demonstrations for a client.
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