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Prognostications And Wild Ass Guesses For 2015

Partners in Excellence

It’s the time where you start seeing various pundits dusting off their crystal balls guessing what the big issues facing sales and marketing professionals in 2015. Go To Customer/Sales Deployment Models/Inside/Outside/Channel/Web/Hybrid. And the same ones that I saw in 2013, 2012………1980. Gamification.

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CRM Hijacks Customer Experience Strategy

Tony Hughes

In the last few days I have been facilitating focus groups for a research study in Australia being conducted by The Eventful Group who are running a big CRM conference in Melbourne in July 2015. So far we’ve done half-day workshops in three cities with approximately 80 people ranging from senior business leaders to IT system managers.

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Time to Kick Your Social Marketing into High Gear Part 3

Increase Sales

When sales professionals and SMB owners decided to incorporate social marketing as one of several marketing channels, this is not a one time event or a sporadic action. This particular marketing channel does take time and is not the quick fix to increase sales. For the last 11 years I have using social media as a marketing channel.

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B2B Lead Generation: The Best of PowerViews

Pointclear

Each interview is only about 25 – 30 minutes and all are available on our blog and YouTube channel. I came away with at least one new piece of insight from each and wanted to share some of my favorites with you. In post-production, we break each interview down into small segments and provide “teaser” copy for each segment.

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Sales Tips: Want Better Results? Avoid "Commission Breath"

Customer Centric Selling

By Gary Walker, EVP of Channel Sales & Operations, CustomerCentric Selling® - The Sales Training Company. He''s one of the best coaches in college football, having won three BCS championships with Alabama in 2009, 2011 and 2012, and another with LSU in 2003. Sales Tips: Want Better Results? Avoid "Commission Breath".

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How B2B Buyers Search for Tech Solutions

Tenfold

This share spans across a variety of channels. It can be hard to sway them otherwise – unless you can overcome the three main hurdles in B2B marketing and sales: ineffective digital integration, unfocused content and an unoptimized mix of online channels. The Multiple-Channel B2B Buyer. Know the Modern B2B Buyer.

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Sales Tips: Nick Saban and Sales - What's the Connection?

Customer Centric Selling

By Gary Walker, EVP of Channel Sales & Operations, CustomerCentric Selling®. He's one of the best coaches in college football, having now won four BCS championships with Alabama in 2009, 2011, 2012 and 2015, and another with LSU in 2003. Sales Tips: Nick Saban and Sales - What's the Connection?

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