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How AI Can Accelerate Sales and Bridge the Marketing Gap

Sales and Marketing Management

This transformation is permeating all areas of the enterprise – from marketing to sales to product development and even finance and human resources. Amongst the plethora of enterprise AI solutions available, marketing platforms probably come to mind first.

Marketing 274
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44 Important Marketing Productivity Statistics

Zoominfo

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160
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78 Customer Engagement Statistics

Zoominfo

And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. 63% of marketers agree customer engagement includes renewals, repeat purchases, and retention ( source ). More than three-quarters of marketers say engagement occurs in the middle or end stage of the marketing funnel ( source ).

Customer 196
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Smarter Commerce Grows Sales and Customer Loyalty

Score More Sales

Can you honestly say you have OPTIMAL results in your retail transactions as a consumer? Recently I spoke to Ron Kline, Director of Marketing for IBM’s Midmarket Division. There is no more mass marketing. Share Smarter Commerce Grows Sales and Customer Loyalty originally appeared on Score More Sales on May 23, 2012.

Loyalty 201
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4 Reasons Why CMO’s Should Care About Buyer Personas Today

SBI Growth

“When we have deep information about our customers, it makes all the difference in the world,” said the Chief Marketing Officer of one Fortune 500 company. Understanding exactly how buyers are behaving and thinking is becoming more of a premium for achieving success in marketing today. Market to the Right Buyers. What do you do?

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20 GREAT COMPANIES TO SELL FOR IN 2013

HeavyHitter Sales

It’s a phenomenal success story and 2012 annual revenues were up 63%. Cornerstone OnDemand’s Software-as-a-Service provides a simple, user-friendly interface with advanced reporting and analytics features.”. Cornerstone OnDemand is helping some of the world’s leading brands get the greatest return on their human capital investment.

Company 152
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The Fastest Growing Companies in Boston Hiring For Sales

CloserIQ

Drift provides a conversational sales and marketing platform that allows businesses to better connect with prospects and customers. Founded 2012. Founded 2012. Klaviyo is providing better email marketing solutions for ecommerce stores. LevelUp connects consumers with local restaurants. Founded 2012.

Hiring 76