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Stealing from consumer marketing

Sales and Marketing Management

Issue Date: 2012-05-01. Teaser: Consumer marketing will always be at the bleeding edge — the first to integrate social networks, build mobile applications and create gaming into their campaigns. And some are very effective for B2B sales and marketing. Author: Michael Opperman. read more

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How AI Can Accelerate Sales and Bridge the Marketing Gap

Sales and Marketing Management

This transformation is permeating all areas of the enterprise – from marketing to sales to product development and even finance and human resources. Amongst the plethora of enterprise AI solutions available, marketing platforms probably come to mind first. Combining sales and marketing signals for better forecasting.

Marketing 274
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The Pipeline ? Top 25 Sales Influencers for 2012

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Top 25 Sales Influencers for 2012. B2B sales is not different, the good folks over at OpenView Labs , have put together a list of Top 25 Sales Influencers for 2012. When Sales Met Marketing. Community Marketing Blog.

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140 or less: B2B Marketing In the Age of Social Media

Sales and Marketing Management

Issue Date: 2012-05-01. " has been making the rounds in marketing circles for a few years now, but most of the attention and discussion has been focused on how consumer goods manufacturers and service providers are using social media to interact with customers and build brand. Author: Paul Nolan. read more

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44 Important Marketing Productivity Statistics

Zoominfo

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Happy Friday!

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Sales Talk for CEOs: How to Become a Trailblazer in a New Market with Amy DuRoss (S2:E9)

Alice Heiman

In this episode of Sales Talk for CEOs, Amy talks about what it takes to become a trailblazer in a new market, including the role of passion, storytelling, networking, and referrals. If you’re a CEO entering a new market (or innovating in an old one!), Highlights of this Episode: [2:28] Seeing the gaps in the medical market. [7:52]